The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Don't make-up and drive
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Campaign
Make a Difference.
Agency: Ogilvy & Mather New Zealand / Wellington
Client: Royal Forest & Bird Protection Society of New Zealand Category: Public Service - Print / Newspaper or Magazine - Campaign
Lien Foundation
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Public Service - Print / Newspaper or Magazine - Campaign
Winston Fletcher
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize Category: Trade / Full Page or Spread - Campaign
Child
Agency: AlmapBBDO / São Paulo
Client: Audi Brasil Category: Newspaper / Full Page or Spread - Single
Beard
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Single
Duck
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Iceberg
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Newspaper / Full Page or Spread - Single
AIA SPACE TO PRAY AD
Agency: TBWA\Sri Lanka / Colombo 06
Client: AIA INSURANCE LANKA PLC Category: Newspaper / Full Page or Spread - Single
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: Innovation in Print / Single
The Worlds First Mosquito Repellent Newspaper
Agency: Leo Burnett Solutions Inc / Colombo
Client: Ceylon Newspapers (Pvt) Ltd Category: Innovation in Print / Single
Headlands Brewing Company
Agency: Division of Labor / Sausalito
Client: Headlands Brewing Category: Collateral / P.O.P. & In-Store - Campaign
Thick & Fine
Agency: FCB / Chicago
Client: Copic Category: Collateral / P.O.P. & In-Store - Campaign
When Life Changes Your Plans
Agency: Publicis Brussels / Brussels
Client: Century21 Category: Collateral / P.O.P. & In-Store - Campaign
Real Suicide Notes
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline) Category: Public Service - Print / Collateral - Campaign
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Public Service - Print / Collateral - Campaign
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Milos
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Outdoor Installations & Ambient - Single
ANZ GAYTMs
Agency: Whybin\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single
Headlands Brewing Company
Agency: Division of Labor / Sausalito
Client: Headlands Brewing Category: Collateral / P.O.P. & In-Store - Single
Glass Railing
Agency: Juniper Park / Toronto
Client: Adanac Glass Category: Collateral / P.O.P. & In-Store - Single
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Collateral / P.O.P. & In-Store - Single
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Outdoor / Billboards or Transit - Single
Piercing
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
V-Neck
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
McMuffin Sunrise
Agency: Cossette / Vancouver
Client: McDonald's Category: Outdoor / Billboards or Transit - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Outdoor / Billboards or Transit - Single
BMW River
Agency: serviceplan / Munich
Client: BMW Group Category: Outdoor / Billboards or Transit - Single
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Innovation in Outdoor / Single
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Innovation in Outdoor / Single
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Innovation in Outdoor / Single
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Innovation in Outdoor / Single
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Innovation in Outdoor / Single
Shutter Billboards
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Innovation in Outdoor / Single
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Innovation in Outdoor / Single
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Innovation in Outdoor / Single
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Outdoor / Billboards or Transit - Campaign
Re-Employment
Agency: Leo Burnett Chicago / Chicago
Client: Fifth Third Bank Category: Outdoor / Billboards or Transit - Campaign
Assembly Fail
Agency: thjnk ag / Hamburg
Client: IKEA Category: Outdoor / Billboards or Transit - Campaign
MIC
Agency: Y&R Beijing / Beijing
Client: Penguin China-audio books Category: Outdoor / Billboards or Transit - Campaign
Animal Beards
Agency: Y&R New Zealand / Auckland
Client: Schick Category: Outdoor / Billboards or Transit - Campaign
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras Category: Outdoor / Billboards or Transit - Campaign
Red wax
Agency: YOUNG & RUBICAM PARIS / BOULOGNE BILLANCOURT + THE SHOP / BOULOGNE BILLANCOURT
Client: FROMAGERIES BEL /Mini Babybel Category: Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150655A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather New Zealand / Wellington
Client:
Royal Forest & Bird Protection Society of New Zealand
Title:
Make a Difference.
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150864A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Lien Foundation
Title:
Lien Foundation
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150873A
Award:
2015 Print & Outdoor Merit Award
Agency:
DLKW LOWE / London
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
150351A
Award:
2015 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi Brasil
Title:
Child
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150057A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Beard
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150140A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Duck
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150906A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Iceberg
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150908A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
151003A
Award:
2015 Print & Outdoor Merit Award
Agency:
TBWA\Sri Lanka / Colombo 06
Client:
AIA INSURANCE LANKA PLC
Title:
AIA SPACE TO PRAY AD
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
151091A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB BRASIL / Sao Paulo
Client:
NIVEA
Title:
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Category:
Innovation in Print / Single
Annual ID:
150419A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo
Client:
Ceylon Newspapers (Pvt) Ltd
Title:
The Worlds First Mosquito Repellent Newspaper
Category:
Innovation in Print / Single
Annual ID:
150652A
Award:
2015 Print & Outdoor Merit Award
Agency:
Division of Labor / Sausalito
Client:
Headlands Brewing
Title:
Headlands Brewing Company
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150350A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150422A
Award:
2015 Print & Outdoor Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Century21
Title:
When Life Changes Your Plans
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150929A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150653A
Award:
2015 Print & Outdoor Merit Award
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
151216A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150645A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150679A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Milos
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150682A
Award:
2015 Print & Outdoor Merit Award
Agency:
Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150982A
Award:
2015 Print & Outdoor Merit Award
Agency:
Whybin\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
151176A
Award:
2015 Print & Outdoor Merit Award
Agency:
Division of Labor / Sausalito
Client:
Headlands Brewing
Title:
Headlands Brewing Company
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150349A
Award:
2015 Print & Outdoor Merit Award
Agency:
Juniper Park / Toronto
Client:
Adanac Glass
Title:
Glass Railing
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150567A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150769A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150846A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150156A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Mars Canada
Title:
Piercing
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150176A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Mars Canada
Title:
V-Neck
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150177A
Award:
2015 Print & Outdoor Merit Award
Agency:
Cossette / Vancouver
Client:
McDonald's
Title:
McMuffin Sunrise
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150245A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
151006A
Award:
2015 Print & Outdoor Merit Award
Agency:
serviceplan / Munich
Client:
BMW Group
Title:
BMW River
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
151036A
Award:
2015 Print & Outdoor Merit Award
Agency:
AMV BBDO / London
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Innovation in Outdoor / Single
Annual ID:
150069A
Award:
2015 Print & Outdoor Merit Award
Agency:
Anomaly / Toronto
Client:
Shock Top
Title:
Mural
Category:
Innovation in Outdoor / Single
Annual ID:
150074A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Innovation in Outdoor / Single
Annual ID:
150157A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Innovation in Outdoor / Single
Annual ID:
150638A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Innovation in Outdoor / Single
Annual ID:
150646A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Innovation in Outdoor / Single
Annual ID:
150684A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Innovation in Outdoor / Single
Annual ID:
150724A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Innovation in Outdoor / Single
Annual ID:
150733A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Carulla
Title:
Shutter Billboards
Category:
Innovation in Outdoor / Single
Annual ID:
150848A
Award:
2015 Print & Outdoor Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Innovation in Outdoor / Single
Annual ID:
151079A
Award:
2015 Print & Outdoor Merit Award
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Innovation in Outdoor / Single
Annual ID:
151217A
Award:
2015 Print & Outdoor Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150530A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Fifth Third Bank
Title:
Re-Employment
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150630A
Award:
2015 Print & Outdoor Merit Award
Agency:
thjnk ag / Hamburg
Client:
IKEA
Title:
Assembly Fail
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
151150A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Beijing / Beijing
Client:
Penguin China-audio books
Title:
MIC
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
151224A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R New Zealand / Auckland
Client:
Schick
Title:
Animal Beards
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
151229A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
151234A
Award:
2015 Print & Outdoor Merit Award
Agency:
YOUNG & RUBICAM PARIS / BOULOGNE BILLANCOURT + THE SHOP / BOULOGNE BILLANCOURT
Client:
FROMAGERIES BEL /Mini Babybel
Title:
Red wax
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
151242A