The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Real Life Pac-Man
Agency: Energy BBDO / Chicago
Client: Bud Light Category: Experiences / Outdoor Spaces
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell Category: Experiences / Outdoor Spaces
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Experiences / Outdoor Spaces
The enchanted woods of Foresta Lumina
Agency: Moment Factory / Montreal
Client: Parc de la Gorge de Coaticook Category: Experiences / Outdoor Spaces
The Beer Fridge - O Canada
Agency: Rethink / Toronto
Client: Molson Canadian Category: Experiences / Outdoor Spaces
The Little Market
Agency: TBWA\LONDON / London
Client: Lidl UK Category: Experiences / Outdoor Spaces
Fight The Gray
Agency: the community (la comunidad) / Miami
Client: Converse Category: Experiences / Outdoor Spaces
Award:
2015 Design Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bud Light
Title:
Real Life Pac-Man
Category:
Experiences / Outdoor Spaces
Annual ID:
150393A
Award:
2015 Design Merit Award
Agency:
J Walter Thompson / London
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Experiences / Outdoor Spaces
Annual ID:
150547A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Experiences / Outdoor Spaces
Annual ID:
150728A
Award:
2015 Design Merit Award
Agency:
Moment Factory / Montreal
Client:
Parc de la Gorge de Coaticook
Title:
The enchanted woods of Foresta Lumina
Category:
Experiences / Outdoor Spaces
Annual ID:
150786A
Award:
2015 Design Merit Award
Agency:
Rethink / Toronto
Client:
Molson Canadian
Title:
The Beer Fridge - O Canada
Category:
Experiences / Outdoor Spaces
Annual ID:
150997A
Award:
2015 Design Merit Award
Agency:
TBWA\LONDON / London
Client:
Lidl UK
Title:
The Little Market
Category:
Experiences / Outdoor Spaces
Annual ID:
151082A