The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Use of Technology / Use of Technology
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Use of Technology / Use of Technology
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Use of Technology / Use of Technology
Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Non-Profit - Use of Technology / Use of Technology
The Safety Touch Agency: Leo Burnett Colombia / Bogotá Client: Liga Contra el Cáncer Bogotá Category: Non-Profit - Use of Technology / Use of Technology
Choose Your Own Silent Film Festival Agency: Red Lion Canada / Toronto Client: Toronto Silent Film Festival Category: Non-Profit - Use of Technology / Use of Technology
mFish Agency: Tone / New York Client: U.S. Department of State Category: Non-Profit - Use of Technology / Use of Technology
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Applications & Sites / Applications & Sites
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight Agency: Hungry Boys / Moscow Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish Agency: Tone / New York Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Pay Per Love Agency: The Cyranos // McCann / Barcelona Client: Teatreneu Category: Consumer - Applications & Sites / Self-Promotion

2016 Mobile Merit Award

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Use of Technology / Use of Technology

MO16078M

2016 Mobile Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Use of Technology / Use of Technology

MO16079M

2016 Mobile Merit Award

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Use of Technology / Use of Technology

MO16080M

2016 Mobile Merit Award

Hungry Boys / Moscow

WWF Russia

Tiger Challenge

Non-Profit - Use of Technology / Use of Technology

MO16081M

2016 Mobile Merit Award

Leo Burnett Colombia / Bogotá

Liga Contra el Cáncer Bogotá

The Safety Touch

Non-Profit - Use of Technology / Use of Technology

MO16082M

2016 Mobile Merit Award

Red Lion Canada / Toronto

Toronto Silent Film Festival

Choose Your Own Silent Film Festival

Non-Profit - Use of Technology / Use of Technology

MO16083M

2016 Mobile Merit Award

Tone / New York

U.S. Department of State

mFish

Non-Profit - Use of Technology / Use of Technology

MO16084M

2016 Mobile Merit Award

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Applications & Sites / Applications & Sites

MO16066M

2016 Mobile Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Applications & Sites / Applications & Sites

MO16067M

2016 Mobile Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Innovation - Innovation in Mobile / Innovation in Mobile

MO16085M

2016 Mobile Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Innovation - Innovation in Mobile / Innovation in Mobile

MO16086M

2016 Mobile Merit Award

Hungry Boys / Moscow

VOS

Seelight

Innovation - Innovation in Mobile / Innovation in Mobile

MO16087M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

SOS Network

Innovation - Innovation in Mobile / Innovation in Mobile

MO16088M

2016 Mobile Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Innovation in Mobile / Innovation in Mobile

MO16089M

2016 Mobile Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Innovation - Innovation in Mobile / Innovation in Mobile

MO16090M

2016 Mobile Merit Award

Tone / New York

U.S. Department of State

mFish

Innovation - Innovation in Mobile / Innovation in Mobile

MO16091M

2016 Mobile Merit Award

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Innovation - Innovation in Mobile / Innovation in Mobile

MO16092M

2016 Mobile Merit Award

The Cyranos // McCann / Barcelona

Teatreneu

Pay Per Love

Consumer - Applications & Sites / Self-Promotion

MO16043M

Follow Us