The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Craft - Art Direction / Art Direction
A bit bitter
Agency: LG2 / Quebec City
Client: Farnham Ale & Lager Category: Craft - Art Direction / Art Direction
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Craft - Art Direction / Art Direction
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Craft - Art Direction / Art Direction
Never Stop Riding
Agency: the community / Miami
Client: City of Buenos Aires Category: Craft - Art Direction / Art Direction
You Give More Than Just Blood
Agency: the community / Miami
Client: The Government of the City of Buenos Aires Category: Craft - Art Direction / Art Direction
ACC Bus Back
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Parking While Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
World's Largest Coupon
Agency: David&Goliath / El Segundo
Client: Jack in the Box Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client: Miller Lite (MillerCoors) Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
THE VOLVO HIJACKING CAR SERVICE
Agency: We Believers / New York + Cherry Sundae Media / MIAMI
Client: Volvo North Miami Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Panda
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Consumer - Collateral / Posters - Single
Bayer / Alka Seltzer: Hot dog combo
Agency: BBDO / MEXICO
Client: Bayer Mexico Category: Consumer - Collateral / Posters - Single
Flower Dog
Agency: Havas Worldwide Digital Vale / Mexico City
Client: Reckitt Benckiser / Airwick Category: Consumer - Collateral / Posters - Single
Soccer
Agency: LG2 / Quebec City
Client: Farnham Ale & Lager Category: Consumer - Collateral / Posters - Single
Is This You?
Agency: McCann / New York
Client: NY Lottery Category: Consumer - Collateral / Posters - Single
Cyan
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
The Lost Campaign
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: MARS Category: CSR - Publications / Publications
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: CSR - Publications / Publications
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen Category: CSR - Publications / Publications
Bones
Agency: Ogilvy Group Thailand / Bangkok
Client: WWF-Thailand Category: CSR - Publications / Publications
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Publications / Publications
Stories from the Congo
Agency: Y&R SA / Cape Town + Creative Y&R / Nairobi
Client: X News Category: CSR - Publications / Publications
A Smile changes everything
Agency: Conill / Miami / Los Angeles
Client: Crest Category: Consumer - Newspaper / Full Page or Spread - Campaign
Feel Free
Agency: CONTRAPUNTO BBDO / MADRID
Client: Mercedes-Benz Category: Consumer - Newspaper / Full Page or Spread - Campaign
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Newspaper / Full Page or Spread - Campaign
Smart for Two
Agency: Jung von Matt AG / Vienna
Client: Mercedes-Benz Austria Category: Consumer - Newspaper / Full Page or Spread - Campaign
Flying Elephants, Swinging Porcupines, Siamese Rockers
Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client: Boh Plantations Category: Consumer - Newspaper / Full Page or Spread - Campaign
The CMYK Campaign
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Campaign
4 Zone
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Magazine / Full Page or Spread - Campaign
Weekdays
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Campaign
Beijing Subway
Agency: Grey Group China / Beijing
Client: Beijing Subway Category: Consumer - Magazine / Full Page or Spread - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Magazine / Full Page or Spread - Campaign
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Magazine / Full Page or Spread - Campaign
Grandma
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Broke Up
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Move Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Cyan
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Choose Beautiful Print
Agency: Ogilvy & Mather / Chicago
Client: Dove Category: Consumer - Newspaper / Full Page or Spread - Single
Making Music
Agency: Leo Burnett / Beirut + Leo Comm / Beirut
Client: Virgin Radio Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Original do Brasil
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick
Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind
Agency: FCB / Chicago
Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?
Agency: barrettSF / San Francisco
Client: barrettSF Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16225M
Award:
2016 Print & Outdoor Merit Award
Agency:
LG2 / Quebec City
Client:
Farnham Ale & Lager
Title:
A bit bitter
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16226M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16227M
Award:
2016 Print & Outdoor Merit Award
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16228M
Award:
2016 Print & Outdoor Merit Award
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16229M
Award:
2016 Print & Outdoor Merit Award
Agency:
the community / Miami
Client:
The Government of the City of Buenos Aires
Title:
You Give More Than Just Blood
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16230M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
ACC Bus Back
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16143M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers
Title:
Parking While Hungry
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16144M
Award:
2016 Print & Outdoor Merit Award
Agency:
David&Goliath / El Segundo
Client:
Jack in the Box
Title:
World's Largest Coupon
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16145M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16146M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Black
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16147M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client:
Miller Lite (MillerCoors)
Title:
Miller Lite Ugly Holiday Sweater OOH
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16148M
Award:
2016 Print & Outdoor Merit Award
Agency:
We Believers / New York + Cherry Sundae Media / MIAMI
Client:
Volvo North Miami
Title:
THE VOLVO HIJACKING CAR SERVICE
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16149M
Award:
2016 Print & Outdoor Merit Award
Agency:
Alma DDB / Miami
Client:
The Clorox Company
Title:
Panda
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16107M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / MEXICO
Client:
Bayer Mexico
Title:
Bayer / Alka Seltzer: Hot dog combo
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16108M
Award:
2016 Print & Outdoor Merit Award
Agency:
Havas Worldwide Digital Vale / Mexico City
Client:
Reckitt Benckiser / Airwick
Title:
Flower Dog
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16109M
Award:
2016 Print & Outdoor Merit Award
Agency:
LG2 / Quebec City
Client:
Farnham Ale & Lager
Title:
Soccer
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16110M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York
Client:
NY Lottery
Title:
Is This You?
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16111M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Cyan
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16112M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Black
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16113M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
MARS
Title:
The Lost Campaign
Category:
CSR - Publications / Publications
Annual ID:
PO16175M
Award:
2016 Print & Outdoor Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
Guy Cotton
Title:
Hold your breath
Category:
CSR - Publications / Publications
Annual ID:
PO16176M
Award:
2016 Print & Outdoor Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
CSR - Publications / Publications
Annual ID:
PO16177M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
WWF-Thailand
Title:
Bones
Category:
CSR - Publications / Publications
Annual ID:
PO16178M
Award:
2016 Print & Outdoor Merit Award
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Publications / Publications
Annual ID:
PO16179M
Award:
2016 Print & Outdoor Merit Award
Agency:
Y&R SA / Cape Town + Creative Y&R / Nairobi
Client:
X News
Title:
Stories from the Congo
Category:
CSR - Publications / Publications
Annual ID:
PO16180M
Award:
2016 Print & Outdoor Merit Award
Agency:
Conill / Miami / Los Angeles
Client:
Crest
Title:
A Smile changes everything
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16080M
Award:
2016 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
Mercedes-Benz
Title:
Feel Free
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16081M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16082M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16083M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Vienna
Client:
Mercedes-Benz Austria
Title:
Smart for Two
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16084M
Award:
2016 Print & Outdoor Merit Award
Agency:
M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client:
Boh Plantations
Title:
Flying Elephants, Swinging Porcupines, Siamese Rockers
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16085M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
The CMYK Campaign
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16086M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
4 Zone
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16098M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client:
Air Asia
Title:
Weekdays
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16099M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey Group China / Beijing
Client:
Beijing Subway
Title:
Beijing Subway
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16100M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16101M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16102M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Grandma
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16074M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Broke Up
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16075M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Move Out
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16076M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Cyan
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16077M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Black
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16078M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Dove
Title:
Choose Beautiful Print
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16079M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett / Beirut + Leo Comm / Beirut
Client:
Virgin Radio
Title:
Making Music
Category:
Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Annual ID:
PO16105M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas - Havaianas
Title:
Original do Brasil
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16132M
Award:
2016 Print & Outdoor Merit Award
Agency:
DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client:
Henri Vézina
Title:
Sea Sick
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16133M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Posters for the Colorblind
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16134M
Award:
2016 Print & Outdoor Merit Award
Agency:
barrettSF / San Francisco
Client:
barrettSF
Title:
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
PO16140M
Award:
2016 Print & Outdoor Merit Award
Agency:
Typeworth / Brooklyn
Client:
Typeworth
Title:
Typeworth Educational Series Posters
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
PO16141M