The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
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- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
Zulu Mugs
Agency: Zulu Alpha Kilo / Toronto
Client: Zulu Alpha Kilo Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Consumer - Collateral / Promotional Items - Single or Campaign
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Collateral / Promotional Items - Single or Campaign
Smith Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Consumer - Collateral / Promotional Items - Single or Campaign
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Prodigies of Mother's Pride
Agency: Out of the Box / New Delhi, India
Client: Mother's Pride Category: Consumer - Collateral / Promotional Items - Single or Campaign
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions
Agency: McCann / London
Client: Microsoft Category: Craft - Writing / Writing
Rich Person Field Guide
Agency: McCann / New York
Client: New York Lottery Category: Craft - Writing / Writing
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Craft - Writing / Writing
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre
Client: GIV Category: Craft - Writing / Writing
Pooch Truck
Agency: J. Walter Thompson Canada / Toronto
Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Ariel - Share the Load
Agency: BBDO India / Mumbai
Client: P&G India Category: CSR - Collateral / Collateral
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Collateral / Collateral
sangriana DROP
Agency: Hakuhodo Inc. / Tokyo
Client: Color's Category: CSR - Collateral / Collateral
