The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Oscars
Agency: Anomaly / New York + Park Pictures / New York
Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Sausage Category: Television / Long Form - Campaign
It's Not Surprising
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: GEICO Category: Television / Short Form - Campaign
Unlimited Stories
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike Category: Television / Short Form - Campaign
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis Category: Television / Long Form - Single
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Television / Long Form - Single
Unlimited You
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike Category: Television / Long Form - Single
Romance
Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client: Mars - Skittles Category: Television / Short Form - Single
Swap
Agency: BBDO / New York + O Positive / New York
Client: Foot Locker Kids Category: Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Agency:
Anomaly / New York + Park Pictures / New York
Client:
Kohl's
Title:
Oscars
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI17019B
Award:
2017 Film Bronze Pencil
Agency:
Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles
Client:
Johnsonville Sausage
Title:
Made the Johnsonville Way
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI17020B
Award:
2017 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + RadicalMedia / New York
Client:
GEICO
Title:
It's Not Surprising
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17008B
Award:
2017 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client:
Nike
Title:
Unlimited Stories
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17009B
Award:
2017 Film Bronze Pencil
Agency:
adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client:
John Lewis
Title:
Buster The Boxer
Category:
Television / Long Form - Single
Annual ID:
OS_FI17016B
Award:
2017 Film Bronze Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Television / Long Form - Single
Annual ID:
OS_FI17017B
Award:
2017 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client:
Nike
Title:
Unlimited You
Category:
Television / Long Form - Single
Annual ID:
OS_FI17018B
Award:
2017 Film Bronze Pencil
Agency:
adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client:
Mars - Skittles
Title:
Romance
Category:
Television / Short Form - Single
Annual ID:
OS_FI17003B