To many, the Oscars is about the red carpet, big stage and talented actors coming together for the ultimate fulfillment moment in Hollywood. The night is filled with stars showing that they’re people with families, friends, and overflowing emotions, just like all of us. These moments of appreciation, on a national stage, are where we connect directly to Kohl’s customers, and their family values. These films remind us to appreciate those types of moments — the good stuff in everyday life. The spots ran on live national television, on the ABC network, during the Oscars. Deliberately matching the audio of some of the most famous Oscar speeches with every day moments. While the spots only ran once on national TV, they were also posted on Kohl’s social channels – YouTube, Facebook, and Instagram – so those who recognize the speech from the Oscars could search & watch again.