The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client: Waitrose Category: Craft - Visual Effects / Visual Effects - Single
Kitchen
Agency: BETC / Paris
Client: CANAL Category: Craft - Visual Effects / Visual Effects - Single
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single
LG Electronics "World of Play"
Agency: Energy BBDO / Chicago
Client: LG Electronics Category: Craft - Visual Effects / Visual Effects - Single
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America Category: Craft - Visual Effects / Visual Effects - Single
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft - Direction / Direction - Single
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles
Client: American Family Insurance Category: Craft - Direction / Direction - Single
Samsung Cares
Agency: Crazy Few Films / Mumbai
Client: Samsung india Category: Craft - Direction / Direction - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Craft - Direction / Direction - Single
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Direction / Direction - Single
The Swim
Agency: Knucklehead / London & Los Angeles + BBDO / New York
Client: Visa Category: Craft - Direction / Direction - Single
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Craft - Direction / Direction - Single
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft - Direction / Direction - Single
Equality
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client: Nike Category: Craft - Direction / Direction - Single
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown Category: Craft - Direction / Direction - Single
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Direction / Direction - Single
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America Category: Craft - Direction / Direction - Single
Daughter
Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client: Audi of America Category: Craft - Direction / Direction - Single
Snapper or Shooter
Agency: Believe Media / Los Angeles + Doner / London
Client: Huawei Category: Craft - Cinematography / Cinematography - Single
The Battle of Evony - Extended Cut
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Top Games USA Category: Craft - Cinematography / Cinematography - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Craft - Cinematography / Cinematography - Single
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client: Japan National Tourism Organization Category: Craft - Cinematography / Cinematography - Single
MADE BY SWEDEN
Agency: FORSMAN & BODENFORS / GOTHENBURG
Client: VOLVO CARS Category: Craft - Cinematography / Cinematography - Single
The Get Away Car
Agency: Forsman & Bodenfors / Gothenburg + VolvoCars
Client: Volvo Cars Category: Craft - Cinematography / Cinematography - Single
The Rundead
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Craft - Cinematography / Cinematography - Single
The Chant
Agency: Leo Burnett / Chicago
Client: Samsung Category: Craft - Cinematography / Cinematography - Single
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft - Cinematography / Cinematography - Single
Midnight
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Cinematography - Single
Bulbs
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Cinematography - Single
The Farmer
Agency: The Martin Agency / Richmond + Maser Film / Los Angeles
Client: Land O' Lakes Category: Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Agency:
adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17093M
Award:
2017 Moving Image Craft Merit Award
Agency:
BETC / Paris
Client:
CANAL
Title:
Kitchen
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17094M
Award:
2017 Moving Image Craft Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17095M
Award:
2017 Moving Image Craft Merit Award
Agency:
Energy BBDO / Chicago
Client:
LG Electronics
Title:
LG Electronics "World of Play"
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17096M
Award:
2017 Moving Image Craft Merit Award
Agency:
Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client:
Audi of America
Title:
Duel
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17097M
Award:
2017 Moving Image Craft Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17042M
Award:
2017 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17043M
Award:
2017 Moving Image Craft Merit Award
Agency:
Crazy Few Films / Mumbai
Client:
Samsung india
Title:
Samsung Cares
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17044M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17045M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17046M
Award:
2017 Moving Image Craft Merit Award
Agency:
Knucklehead / London & Los Angeles + BBDO / New York
Client:
Visa
Title:
The Swim
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17047M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17048M
Award:
2017 Moving Image Craft Merit Award
Agency:
MJZ / LA
Client:
Kenzo
Title:
My Mutant Brain
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17049M
Award:
2017 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17050M
Award:
2017 Moving Image Craft Merit Award
Agency:
PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client:
Nike
Title:
Equality
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17051M
Award:
2017 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client:
CoorDown
Title:
How Do You See Me?
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17052M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Stroll
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17053M
Award:
2017 Moving Image Craft Merit Award
Agency:
Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client:
Audi of America
Title:
Duel
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17054M
Award:
2017 Moving Image Craft Merit Award
Agency:
Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client:
Audi of America
Title:
Daughter
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17055M
Award:
2017 Moving Image Craft Merit Award
Agency:
Believe Media / Los Angeles + Doner / London
Client:
Huawei
Title:
Snapper or Shooter
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17074M
Award:
2017 Moving Image Craft Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Top Games USA
Title:
The Battle of Evony - Extended Cut
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17075M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17076M
Award:
2017 Moving Image Craft Merit Award
Agency:
ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17077M
Award:
2017 Moving Image Craft Merit Award
Agency:
FORSMAN & BODENFORS / GOTHENBURG
Client:
VOLVO CARS
Title:
MADE BY SWEDEN
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17078M
Award:
2017 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + VolvoCars
Client:
Volvo Cars
Title:
The Get Away Car
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17079M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
The Rundead
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17080M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
The Chant
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17081M
Award:
2017 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17082M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Midnight
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17083M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Bulbs
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17084M