The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York + Livestream / New York
Client: Bud Light Category: Experiential / Live Events
All that we share
Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client: TV2 Category: Online / Short Form - Single
Unfairy Tales - Ivine And Pillow
Agency: 180LA / Santa Monica + Consulado / Sao Paulo
Client: UNICEF Category: Online / Short Form - Single
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online / Short Form - Single
Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client: Johnnie Walker Category: Online / Short Form - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
TOTTORI WEST -FAMILY TIME TEST-
Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club Category: Online / Short Form - Single
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single
The Rundead
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Online / Short Form - Single
Blind Love
Agency: LG2 / Montreal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client: Tourisme Québec Category: Online / Short Form - Single
#MakeWhatsNext
Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York
Client: Microsoft Category: Online / Short Form - Single
Audi - The Comeback
Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client: Audi Category: Online / Short Form - Single
How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems Category: Online / Short Form - Single
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client: Apple Category: Online / Short Form - Single
Unlimited Together
Agency: Wieden+Kennedy / New York + Dommsday / LA
Client: Nike and Jordan Brand Category: Online / Short Form - Single
Tomcat: Facebook Not Live Event
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: User-Generated Content
Commercializer
Agency: CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles
Client: letgo Category: User-Generated Content
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: User-Generated Content
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: User-Generated Content
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: User-Generated Content
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: User-Generated Content
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Gaming
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America Category: Gaming
SAFE&SOUND MUSIC PLAYER
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG INSURANCE Category: Mobile
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East Category: Mobile
Spring
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client: Waitrose Category: Online / Live Webcast
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client: Mondelēz International / Stride Gum Category: Online / Live Webcast
Snickers Live Super Bowl Extension
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America Category: Online / Live Webcast
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Online / Live Webcast
Airbnb's National Parks Backyards
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb, Inc. Category: Online / Live Webcast
False Alarm
Agency: Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London
Client: Universal /Republic Records In Association With Intel Category: Music Videos
Award:
2017 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Joint / New York + Livestream / New York
Client:
Bud Light
Title:
Bud Light Dive Bar Tour
Category:
Experiential / Live Events
Annual ID:
OS_BE17117M
Award:
2017 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client:
TV2
Title:
All that we share
Category:
Online / Short Form - Single
Annual ID:
OS_BE17054M
Award:
2017 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica + Consulado / Sao Paulo
Client:
UNICEF
Title:
Unfairy Tales - Ivine And Pillow
Category:
Online / Short Form - Single
Annual ID:
OS_BE17055M
Award:
2017 Branded Entertainment Merit Award
Agency:
215 McCann / San Francisco + Anonymous Content / Los Angeles
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online / Short Form - Single
Annual ID:
OS_BE17056M
Award:
2017 Branded Entertainment Merit Award
Agency:
Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client:
Johnnie Walker
Title:
Ode To Lesvos
Category:
Online / Short Form - Single
Annual ID:
OS_BE17057M
Award:
2017 Branded Entertainment Merit Award
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online / Short Form - Single
Annual ID:
OS_BE17058M
Award:
2017 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client:
Tottori Prefecture Western Region Promotion Council
Title:
TOTTORI WEST -FAMILY TIME TEST-
Category:
Online / Short Form - Single
Annual ID:
OS_BE17059M
Award:
2017 Branded Entertainment Merit Award
Agency:
DigitasLBi / Chicago
Client:
Whirlpool
Title:
Care Counts
Category:
Online / Short Form - Single
Annual ID:
OS_BE17060M
Award:
2017 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Online / Short Form - Single
Annual ID:
OS_BE17061M
Award:
2017 Branded Entertainment Merit Award
Agency:
FP7/CAI / Cairo
Client:
Coca Cola
Title:
The Line Up Song
Category:
Online / Short Form - Single
Annual ID:
OS_BE17062M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Online / Short Form - Single
Annual ID:
OS_BE17063M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
The Rundead
Category:
Online / Short Form - Single
Annual ID:
OS_BE17064M
Award:
2017 Branded Entertainment Merit Award
Agency:
LG2 / Montreal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client:
Tourisme Québec
Title:
Blind Love
Category:
Online / Short Form - Single
Annual ID:
OS_BE17065M
Award:
2017 Branded Entertainment Merit Award
Agency:
McCann / New York + Hungry Man / New York + Union Editorial / New York
Client:
Microsoft
Title:
#MakeWhatsNext
Category:
Online / Short Form - Single
Annual ID:
OS_BE17066M
Award:
2017 Branded Entertainment Merit Award
Agency:
SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client:
Audi
Title:
Audi - The Comeback
Category:
Online / Short Form - Single
Annual ID:
OS_BE17067M
Award:
2017 Branded Entertainment Merit Award
Agency:
Station Film / New York
Client:
Motion Poems
Title:
How Do You Raise A Black Child
Category:
Online / Short Form - Single
Annual ID:
OS_BE17068M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client:
Apple
Title:
Dillan's Voice
Category:
Online / Short Form - Single
Annual ID:
OS_BE17069M
Award:
2017 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Dommsday / LA
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Online / Short Form - Single
Annual ID:
OS_BE17070M
Award:
2017 Branded Entertainment Merit Award
Agency:
360i / New York
Client:
HBO
Title:
#BallersIntroContest
Category:
User-Generated Content
Annual ID:
OS_BE17118M
Award:
2017 Branded Entertainment Merit Award
Agency:
Barton F Graf / New York
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live Event
Category:
User-Generated Content
Annual ID:
OS_BE17119M
Award:
2017 Branded Entertainment Merit Award
Agency:
CP+B / Miami + Nickel Media / Halifax, Canada + Caviar / Los Angeles
Client:
letgo
Title:
Commercializer
Category:
User-Generated Content
Annual ID:
OS_BE17120M
Award:
2017 Branded Entertainment Merit Award
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
User-Generated Content
Annual ID:
OS_BE17121M
Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
User-Generated Content
Annual ID:
OS_BE17122M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
User-Generated Content
Annual ID:
OS_BE17123M
Award:
2017 Branded Entertainment Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
User-Generated Content
Annual ID:
OS_BE17124M
Award:
2017 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Gaming
Annual ID:
OS_BE17099M
Award:
2017 Branded Entertainment Merit Award
Agency:
Garbergs / Stockholm
Client:
Stockholm Pride
Title:
Los Santos Pride
Category:
Gaming
Annual ID:
OS_BE17100M
Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Gaming
Annual ID:
OS_BE17101M
Award:
2017 Branded Entertainment Merit Award
Agency:
MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Gaming
Annual ID:
OS_BE17102M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client:
LMG INSURANCE
Title:
SAFE&SOUND MUSIC PLAYER
Category:
Mobile
Annual ID:
OS_BE17092M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
Voices of Life
Category:
Mobile
Annual ID:
OS_BE17093M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Dubai
Client:
Samsung
Title:
Samsung Safety Screen
Category:
Mobile
Annual ID:
OS_BE17094M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile
Annual ID:
OS_BE17095M
Award:
2017 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile
Annual ID:
OS_BE17096M
Award:
2017 Branded Entertainment Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Mobile
Annual ID:
OS_BE17097M
Award:
2017 Branded Entertainment Merit Award
Agency:
We Are Social / Milan
Client:
Netflix
Title:
Speak like the Patrón
Category:
Mobile
Annual ID:
OS_BE17098M
Award:
2017 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client:
Waitrose
Title:
Spring
Category:
Online / Live Webcast
Annual ID:
OS_BE17085M
Award:
2017 Branded Entertainment Merit Award
Agency:
Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client:
Mondelēz International / Stride Gum
Title:
Stride Gum Presents Heaven Sent
Category:
Online / Live Webcast
Annual ID:
OS_BE17086M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Extension
Category:
Online / Live Webcast
Annual ID:
OS_BE17087M
Award:
2017 Branded Entertainment Merit Award
Agency:
MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Online / Live Webcast
Annual ID:
OS_BE17088M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA / Sydney + Eleven / Sydney
Client:
M.J. Bale
Title:
Uncrushable
Category:
Online / Live Webcast
Annual ID:
OS_BE17089M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Airbnb, Inc.
Title:
Airbnb's National Parks Backyards
Category:
Online / Live Webcast
Annual ID:
OS_BE17090M