The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

#MakeWhatsNext

Agency McCann / New York + Hungry Man / New York + Union Editorial / New York

Client Microsoft
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Annual ID

OS_BE17066M

About the Work

Only 7% of US patents are held by women. At the current rate it will take 140 years to reach gender parity, so Microsoft decided to take action. On International Women’s Day we launched a web film to make sure girls knew that not everything is ‘man-made’and that women in STEM have invented a lot of amazing things. Then to encourage girls to #makewhatsnext Microsoft launched the Patent Program - an annual effort that provides young women with the knowledge and funding to get patents. The program aims to unleash the inventive power of women and inspire young girls everywhere to invent a better world.