The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
User-Generated Content
Annual ID
OS_BE17123M
About the Work
For the launch of the Samsung Gear S2, we made every minute of the day unique. Using Facebook, Instagram, tech bloggers and influencers, we called on Germany to create a unique, individual watch face for every minute of the day. There were no rules. Within just a few days, thousands of watch faces were submitted. In order to accommodate all other features of the Gear S2, we developed a dynamic watch face anchored in the operating system.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett Germany / Frankfurt
Art Director
Thomas Koch
Michael Fluhr
Chief Creative Officer
Andreas Pauli
Creative Director
Helge Kniess
Benjamin Merkel
Christoph Riebling
Creative Technologist
Viktor Kislovskij
Social Media Manager
Felix Schrader
Writer
Christian Urbanski
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