The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Who is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client: Squarespace Category: Television / Short Form - Single
Razor
Agency: LG2 / Quebec City
Client: La Societe de l'assurance automobile du Quebec Category: Television / Short Form - Single
Alexa Loses Her Voice: Rebel
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Short Form - Single
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Television / Short Form - Single
Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Humans will be Humans - Tap
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Single
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Television / Short Form - Single
It's a Valentine's Day Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
It's Not Surprising - Bulldogs
Agency: The Martin Agency / Richmond
Client: GEICO Category: Television / Short Form - Single
Old Spice - Marco Love- O
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
Old Spice - Mask
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
The Original Colonel's Original Recipe (Today's Teens)
Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client: KFC Category: Television / Short Form - Single
Dilly Dilly
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: Bud Light Category: Television / Short Form - Single
Reassemble!
Agency: 72andSunny / Los Angeles
Client: Call of Duty Category: Online Films & Video / Long Form - Campaign
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Online Films & Video / Long Form - Campaign
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign
smart emission cam.
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client:
Squarespace
Title:
Who is John Malkovich
Category:
Television / Short Form - Single
Annual ID:
OS_FI18059M
Award:
2018 Film Merit Award
Agency:
LG2 / Quebec City
Client:
La Societe de l'assurance automobile du Quebec
Title:
Razor
Category:
Television / Short Form - Single
Annual ID:
OS_FI18060M
Award:
2018 Film Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses Her Voice: Rebel
Category:
Television / Short Form - Single
Annual ID:
OS_FI18061M
Award:
2018 Film Merit Award
Agency:
McCann / New York + MRM//McCann / New York
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Television / Short Form - Single
Annual ID:
OS_FI18062M
Award:
2018 Film Merit Award
Agency:
McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client:
Qualcomm
Title:
Ignore This- Beatbox
Category:
Television / Short Form - Single
Annual ID:
OS_FI18063M
Award:
2018 Film Merit Award
Agency:
McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client:
Qualcomm
Title:
Ignore This- Bavarian Dance
Category:
Television / Short Form - Single
Annual ID:
OS_FI18064M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans - Tap
Category:
Television / Short Form - Single
Annual ID:
OS_FI18065M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Parking
Category:
Television / Short Form - Single
Annual ID:
OS_FI18066M
Award:
2018 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Valentine's Day Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18067M
Award:
2018 Film Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
It's Not Surprising - Bulldogs
Category:
Television / Short Form - Single
Annual ID:
OS_FI18068M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Marco Love- O
Category:
Television / Short Form - Single
Annual ID:
OS_FI18069M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Mask
Category:
Television / Short Form - Single
Annual ID:
OS_FI18070M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client:
KFC
Title:
The Original Colonel's Original Recipe (Today's Teens)
Category:
Television / Short Form - Single
Annual ID:
OS_FI18071M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / New York + O Positive / New York
Client:
Bud Light
Title:
Dilly Dilly
Category:
Television / Short Form - Single
Annual ID:
OS_FI18072M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty
Title:
Reassemble!
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18148M
Award:
2018 Film Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18149M
Award:
2018 Film Merit Award
Agency:
Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Short but deadly
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18150M
Award:
2018 Film Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG / smart
Title:
smart emission cam.
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18111M
Award:
2018 Film Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18112M