The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Custom Content
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Custom Content
The Voice of Change
Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm
Client: EuroPride 2018 Category: Broadcast / Any Length - Single
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg
Client: KFC Category: Broadcast / Any Length - Campaign
Stranger's Voice
Agency: Rethink / Toronto
Client: Branch Out Neurological Foundation Category: Experiential Radio
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg
Client: KFC Category: Craft / Writing - Campaign
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
Code Severe
Agency: AMV BBDO / London + Unltd. Productions / London + 750mph / London
Client: National Counter Terrorism Police Category: Online / Branded Podcast
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Experiential Radio
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Innovation in Radio
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Craft / Writing - Campaign
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Campaign
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Single
The Hunger Spotter
Agency: AMV BBDO / London + Si Hulbert / London
Client: Mars Confectionery Snickers Category: Custom Content
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C Category: Craft / Use of Music - Single or Campaign
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati
Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Disclaimer Campaign
Agency: The Martin Agency / Richmond
Client: GEICO Category: Broadcast / Any Length - Campaign
Some News Need a Week
Agency: Y&R Prague / Prague
Client: Newsweek Category: Broadcast / Any Length - Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Climate Change
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Writing - Campaign
Broken Chip
Agency: Havas / New York + Sound Lounge / New York
Client: Heineken / Dos Equis Category: Craft / Writing - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Single
Darwin
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
Mozart
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
SCIENTIST
Agency: McCann Worldgroup India / Mumbai
Client: dermaclinix Category: Broadcast / Any Length - Single
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Single
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Single
Fly on the Bedroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Living Room Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Bathroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Disclaimer: Fly
Agency: The Martin Agency / Richmond
Client: GEICO Category: Broadcast / Any Length - Single
Hitler
Agency: Young & Rubicam Brasil / Sao Paulo
Client: CEPIA Category: Broadcast / Any Length - Single
Music Transplant
Agency: CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba
Client: Rádio Jovem Pan Category: Broadcast / Any Length - Campaign
Austism Shaped History
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Campaign
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C Category: Broadcast / Any Length - Campaign
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Broadcast / Any Length - Campaign
Food Pioneers
Agency: Ogilvy UK / London
Client: Unilever Category: Broadcast / Any Length - Campaign
Award:
2018 Radio Best of Discipline Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Annual ID:
OS_RA18009G
Award:
2018 Radio Gold Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Annual ID:
OS_RA18009G
Award:
2018 Radio Gold Pencil
Agency:
Akestam Holst / Stockholm + Flickorna Larsson / Stockholm
Client:
EuroPride 2018
Title:
The Voice of Change
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18001G
Award:
2018 Radio Gold Pencil
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18003G
Award:
2018 Radio Gold Pencil
Agency:
Rethink / Toronto
Client:
Branch Out Neurological Foundation
Title:
Stranger's Voice
Category:
Experiential Radio
Annual ID:
OS_RA18011G
Award:
2018 Radio Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Radio
Annual ID:
OS_RA18026G
Award:
2018 Radio Gold Pencil
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18017G
Award:
2018 Radio Silver Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18004S
Award:
2018 Radio Silver Pencil
Agency:
AMV BBDO / London + Unltd. Productions / London + 750mph / London
Client:
National Counter Terrorism Police
Title:
Code Severe
Category:
Online / Branded Podcast
Annual ID:
OS_RA18008S
Award:
2018 Radio Silver Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Experiential Radio
Annual ID:
OS_RA18012S
Award:
2018 Radio Silver Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Experiential Radio
Annual ID:
OS_RA18013S
Award:
2018 Radio Silver Pencil
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
2minuteshowersongs
Category:
Experiential Radio
Annual ID:
OS_RA18014S
Award:
2018 Radio Silver Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Radio
Annual ID:
OS_RA18027S
Award:
2018 Radio Silver Pencil
Agency:
FCB / Cape Town
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18018S
Award:
2018 Radio Silver Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18019S
Award:
2018 Radio Bronze Pencil
Agency:
BBDO / Toronto
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Craft / Writing - Single
Annual ID:
OS_RA18015B
Award:
2018 Radio Bronze Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Friend
Category:
Craft / Writing - Single
Annual ID:
OS_RA18016B
Award:
2018 Radio Bronze Pencil
Agency:
AMV BBDO / London + Si Hulbert / London
Client:
Mars Confectionery Snickers
Title:
The Hunger Spotter
Category:
Custom Content
Annual ID:
OS_RA18010B
Award:
2018 Radio Bronze Pencil
Agency:
FCB 1886 / Johannesburg + Cell C / Johannesburg
Client:
Cell C
Title:
iGugu
Category:
Craft / Use of Music - Single or Campaign
Annual ID:
OS_RA18024B
Award:
2018 Radio Bronze Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Use of Music - Single or Campaign
Annual ID:
OS_RA18025B
Award:
2018 Radio Bronze Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Friend
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18002B
Award:
2018 Radio Bronze Pencil
Agency:
McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati
Client:
Fully Booked Philippines
Title:
Fully Booked "Lives" Campaign
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18005B
Award:
2018 Radio Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Disclaimer Campaign
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18006B
Award:
2018 Radio Bronze Pencil
Agency:
Y&R Prague / Prague
Client:
Newsweek
Title:
Some News Need a Week
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18007B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18021B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Climate Change
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18022B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Knowledge
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18023B
Award:
2018 Radio Bronze Pencil
Agency:
FCB / Warsaw
Client:
AXA Polska
Title:
Smart Bell
Category:
Innovation in Radio
Annual ID:
OS_RA18028B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18020B
Award:
2018 Radio Merit Award
Agency:
Havas / New York + Sound Lounge / New York
Client:
Heineken / Dos Equis
Title:
Broken Chip
Category:
Craft / Writing - Single
Annual ID:
OS_RA18055M
Award:
2018 Radio Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Craft / Writing - Single
Annual ID:
OS_RA18056M
Award:
2018 Radio Merit Award
Agency:
Young & Rubicam Brasil / Sao Paulo
Client:
CEPIA
Title:
Hitler
Category:
Craft / Writing - Single
Annual ID:
OS_RA18057M
Award:
2018 Radio Merit Award
Agency:
BBDO / Toronto
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18029M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Darwin
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18030M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Mozart
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18031M
Award:
2018 Radio Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18032M
Award:
2018 Radio Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18033M
Award:
2018 Radio Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
dermaclinix
Title:
SCIENTIST
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18034M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
A.I.
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18035M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Knowledge
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18036M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Bedroom Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18037M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Living Room Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18038M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Bathroom Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18039M
Award:
2018 Radio Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Disclaimer: Fly
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18040M
Award:
2018 Radio Merit Award
Agency:
Young & Rubicam Brasil / Sao Paulo
Client:
CEPIA
Title:
Hitler
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18041M
Award:
2018 Radio Merit Award
Agency:
CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba
Client:
Rádio Jovem Pan
Title:
Music Transplant
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18042M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Austism Shaped History
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18043M
Award:
2018 Radio Merit Award
Agency:
FCB 1886 / Johannesburg + Cell C / Johannesburg
Client:
Cell C
Title:
iGugu
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18044M
Award:
2018 Radio Merit Award
Agency:
FCB / Cape Town
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18045M
Award:
2018 Radio Merit Award
Agency:
Ogilvy UK / London
Client:
Unilever
Title:
Food Pioneers
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18046M
