The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lite Canimations
Agency: Juniper ParkTBWA Communications / Toronto
Client: Miller Coors Category: Moving Image / Series
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Promotional / Posters - Series
Stories Are Everywhere
Agency: Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client: Instagram Category: Promotional / Posters - Series
Safety Spokes
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Moving Image / Single
Stacy's Stands with You
Agency: Goodby Silverstein & Partners / San Francisco
Client: Stacy's Pita Chips Category: Packaging / Specialty
Budweiser Summer 2017 LTO State Packaging
Agency: Jones Knowles Ritchie / New York
Client: AB-InBev – Budweiser Category: Packaging / Specialty
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI Category: Experiential / Environmental / Indoor Spaces
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co Category: Branding / Logo
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Branding / Collateral Item - Single
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited Category: Promotional / Booklets, Brochures, & Product Catalogues
Annual Report
Agency: Design Army / Washington, DC
Client: The Human Rights Campaign Category: Promotional / Booklets, Brochures, & Product Catalogues
Penguin Frozen Storybook
Agency: TBWA\ / Shanghai
Client: Penguin Books Category: Promotional / Booklets, Brochures, & Product Catalogues
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Branding / Identity System
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Digital Design
How to Make Music for Advertising
Agency: BUCK / New York + Antfood / New York
Client: Association of Music Producers Category: Moving Image / Title Sequences
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Craft / Illustration - Single or Series
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Craft / Illustration - Single or Series
Graphic Design in China 2017
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association Category: Editorial / Book Interior
Award:
2018 Design Bronze Pencil
Agency:
Juniper ParkTBWA Communications / Toronto
Client:
Miller Coors
Title:
Lite Canimations
Category:
Moving Image / Series
Annual ID:
OS_DE18053B
Award:
2018 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18021B
Award:
2018 Design Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client:
Instagram
Title:
Stories Are Everywhere
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18022B
Award:
2018 Design Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Eyes, JAPAN Co. Ltd.
Title:
Safety Spokes
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18048B
Award:
2018 Design Bronze Pencil
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Moving Image / Single
Annual ID:
OS_DE18052B
Award:
2018 Design Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Stacy's Pita Chips
Title:
Stacy's Stands with You
Category:
Packaging / Specialty
Annual ID:
OS_DE18037B
Award:
2018 Design Bronze Pencil
Agency:
IMPROVIDE Co.,Ltd. / Sapporo
Client:
BIEISENKA
Title:
BIEI JAM
Category:
Packaging / Specialty
Annual ID:
OS_DE18038B
Award:
2018 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
AB-InBev – Budweiser
Title:
Budweiser Summer 2017 LTO State Packaging
Category:
Packaging / Specialty
Annual ID:
OS_DE18039B
Award:
2018 Design Bronze Pencil
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18049B
Award:
2018 Design Bronze Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18066B
Award:
2018 Design Bronze Pencil
Agency:
Magpie Studio / London
Client:
Bandido Coffee Co
Title:
Bandido — disrupting the Californian coffee scene.
Category:
Branding / Logo
Annual ID:
OS_DE18003B
Award:
2018 Design Bronze Pencil
Agency:
Sid Lee / Toronto
Client:
Black Lives Matter Canada
Title:
The Bulletproof Flag
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18006B
Award:
2018 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE18024B
Award:
2018 Design Bronze Pencil
Agency:
Design Army / Washington, DC
Client:
The Human Rights Campaign
Title:
Annual Report
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE18025B
Award:
2018 Design Bronze Pencil
Agency:
TBWA\ / Shanghai
Client:
Penguin Books
Title:
Penguin Frozen Storybook
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE18026B
Award:
2018 Design Bronze Pencil
Agency:
DENTSU INC. / TOKYO
Client:
Kobe Shimbun
Title:
Emergency Collectibles
Category:
Promotional / Periodicals - Full Page or Spread
Annual ID:
OS_DE18023B
Award:
2018 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Branding / Identity System
Annual ID:
OS_DE18005B
Award:
2018 Design Bronze Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18064B
Award:
2018 Design Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Digital Design
Annual ID:
OS_DE18044B
Award:
2018 Design Bronze Pencil
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Branding / Brand Installations
Annual ID:
OS_DE18009B
Award:
2018 Design Bronze Pencil
Agency:
BUCK / New York + Antfood / New York
Client:
Association of Music Producers
Title:
How to Make Music for Advertising
Category:
Moving Image / Title Sequences
Annual ID:
OS_DE18054B
Award:
2018 Design Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18071B
Award:
2018 Design Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18061B
Award:
2018 Design Bronze Pencil
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
The Brass Instruments Band
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18062B