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2018 One Show - Design

Journey Around HEARTLAND

Agency DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo

Client Kirin Company, Limited
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Annual ID

OS_DE18024B

About the Work

HEARTLAND is a craft beer with a 30 year long history in Japan, and has increased its revenue without any usual mass advertising, however, as a result, there are limited contact points; restaurants and bars in most of the time. To solve this, we created a book "Journey Around HEARTLAND" in 2017, which conveys Heartland's strict philosophy of craftsmanship though book stores and art shops instead of traditional contact points.