The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Innovation in Moving Image Craft / Audio
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Craft - Direction / Single
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund Category: Craft - Direction / Single
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers Category: Craft - Direction / Single
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client: SickKids Foundation Category: Craft - Direction / Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Craft - Direction / Single
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm Category: Craft - Direction / Single
Shut up death
Agency: DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris
Client: Doctors of the World Category: Craft - Direction / Single
Go with the Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Craft - Direction / Single
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's Category: Craft - Direction / Single
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client: NZ Transport Agency Category: Craft - Direction / Single
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Craft - Direction / Single
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client: BMW Group MINI Brand Management Category: Craft - Direction / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Direction / Single
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Craft - Direction / Single
Stop The Horror
Agency: Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney
Client: Go Gentle Australia Category: Craft - Direction / Single
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Craft - Direction / Single
Smile
Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client: Jay-Z Category: Craft - Direction / Single
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Craft - Direction / Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Craft - Editing / Single
The Last Viper
Agency: J. Walter Thompson, / Atlanta
Client: Pennzoil Category: Craft - Editing / Single
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre Category: Craft - Editing / Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Craft - Editing / Single
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Craft - Editing / Single
Nespresso "Comin' Home"
Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica
Client: McCann Category: Craft - Editing / Single
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin Category: Craft - Editing / Single
Silverado "Then and Now"
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Craft - Editing / Single
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Craft - Editing / Single
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Craft - Editing / Single
Equal Love
Agency: Final Cut / London + BBH / London + Somesuch / London + MPC / London
Client: Absolut Category: Craft - Editing / Single
Anthony Joshua | Made To Move
Agency: Final Cut / London + Grey / London + Smuggler / London + MPC / London
Client: Lucozade Sport Category: Craft - Editing / Single
Good Odds
Agency: Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo
Client: Toyota Category: Craft - Editing / Single
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client: NZ Transport Agency Category: Craft - Editing / Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Editing / Single
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Craft - Editing / Single
Freedom Is Electric
Agency: 750mph / London + WCRS / London + Outsider / London
Client: EON Category: Craft - Sound Design / Single
Dream Makers
Agency: 750mph / London + Wieden+Kennedy / London + Time Based Arts / London
Client: Honda Category: Craft - Sound Design / Single
smart - Wounds of the city
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Craft - Sound Design / Single
Fighting Fire with Fire
Agency: BBDO / New York + Here Be Dragons / Los Angeles
Client: GE Category: Craft - Sound Design / Single
Intel - Champion Sound
Agency: brother / Los Angeles + Agency Inside / San Francisco
Client: Intel Category: Craft - Sound Design / Single
Lost Panda
Agency: Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles
Client: Tile Category: Craft - Visual Effects / Single
One Night
Agency: Framestore / New York + BBH / London + Park Pictures / New York + Whitehouse Post / London
Client: The Absolut Company Category: Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Craft - Innovation in Moving Image Craft / Audio
Annual ID:
OS_MI180154M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Direction / Single
Annual ID:
OS_MI18055M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + OPositive
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Craft - Direction / Single
Annual ID:
OS_MI18056M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Direction / Single
Annual ID:
OS_MI18057M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + ParkPictures
Client:
GE
Title:
Shortcuts
Category:
Craft - Direction / Single
Annual ID:
OS_MI18058M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - MomStrong
Category:
Craft - Direction / Single
Annual ID:
OS_MI18059M
Award:
2018 Moving Image Craft Merit Award
Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica
Client:
Jose Cuervo
Title:
Last Days
Category:
Craft - Direction / Single
Annual ID:
OS_MI18060M
Award:
2018 Moving Image Craft Merit Award
Agency:
DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client:
State Farm
Title:
Following
Category:
Craft - Direction / Single
Annual ID:
OS_MI18061M
Award:
2018 Moving Image Craft Merit Award
Agency:
DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris
Client:
Doctors of the World
Title:
Shut up death
Category:
Craft - Direction / Single
Annual ID:
OS_MI18062M
Award:
2018 Moving Image Craft Merit Award
Agency:
Publicis Italy / Milan + Diesel / Breganze
Client:
Diesel
Title:
Go with the Flaw
Category:
Craft - Direction / Single
Annual ID:
OS_MI18063M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chelsea Pictures / New York
Client:
Christie's
Title:
The Last da Vinci
Category:
Craft - Direction / Single
Annual ID:
OS_MI18064M
Award:
2018 Moving Image Craft Merit Award
Agency:
Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client:
NZ Transport Agency
Title:
Rat's Tale
Category:
Craft - Direction / Single
Annual ID:
OS_MI18065M
Award:
2018 Moving Image Craft Merit Award
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Craft - Direction / Single
Annual ID:
OS_MI18066M
Award:
2018 Moving Image Craft Merit Award
Agency:
Great Guns / London
Client:
Breast Cancer Now
Title:
2050
Category:
Craft - Direction / Single
Annual ID:
OS_MI18067M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client:
BMW Group MINI Brand Management
Title:
The Faith of a Few
Category:
Craft - Direction / Single
Annual ID:
OS_MI18068M
Award:
2018 Moving Image Craft Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Direction / Single
Annual ID:
OS_MI18069M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Craft - Direction / Single
Annual ID:
OS_MI18070M
Award:
2018 Moving Image Craft Merit Award
Agency:
Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Craft - Direction / Single
Annual ID:
OS_MI18071M
Award:
2018 Moving Image Craft Merit Award
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft - Direction / Single
Annual ID:
OS_MI18072M
Award:
2018 Moving Image Craft Merit Award
Agency:
Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client:
Jay-Z
Title:
Smile
Category:
Craft - Direction / Single
Annual ID:
OS_MI18073M
Award:
2018 Moving Image Craft Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Roll
Category:
Craft - Direction / Single
Annual ID:
OS_MI18074M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wanda / Saint-Denis
Client:
Lacoste
Title:
Fashion
Category:
Craft - Direction / Single
Annual ID:
OS_MI18075M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Craft - Direction / Single
Annual ID:
OS_MI18076M
Award:
2018 Moving Image Craft Merit Award
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Craft - Editing / Single
Annual ID:
OS_MI180100M
Award:
2018 Moving Image Craft Merit Award
Agency:
J. Walter Thompson, / Atlanta
Client:
Pennzoil
Title:
The Last Viper
Category:
Craft - Editing / Single
Annual ID:
OS_MI180101M
Award:
2018 Moving Image Craft Merit Award
Agency:
JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Craft - Editing / Single
Annual ID:
OS_MI180102M
Award:
2018 Moving Image Craft Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Craft - Editing / Single
Annual ID:
OS_MI180103M
Award:
2018 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Furlined / Santa Monica
Client:
Apple
Title:
Barbers
Category:
Craft - Editing / Single
Annual ID:
OS_MI18084M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Craft - Editing / Single
Annual ID:
OS_MI18085M
Award:
2018 Moving Image Craft Merit Award
Agency:
Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica
Client:
McCann
Title:
Nespresso "Comin' Home"
Category:
Craft - Editing / Single
Annual ID:
OS_MI18086M
Award:
2018 Moving Image Craft Merit Award
Agency:
Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Editing / Single
Annual ID:
OS_MI18087M
Award:
2018 Moving Image Craft Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Silverado "Then and Now"
Category:
Craft - Editing / Single
Annual ID:
OS_MI18088M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Craft - Editing / Single
Annual ID:
OS_MI18089M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Craft - Editing / Single
Annual ID:
OS_MI18090M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Daniel Berehulak
Category:
Craft - Editing / Single
Annual ID:
OS_MI18091M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Craft - Editing / Single
Annual ID:
OS_MI18092M
Award:
2018 Moving Image Craft Merit Award
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Editing / Single
Annual ID:
OS_MI18093M
Award:
2018 Moving Image Craft Merit Award
Agency:
Final Cut / London + BBH / London + Somesuch / London + MPC / London
Client:
Absolut
Title:
Equal Love
Category:
Craft - Editing / Single
Annual ID:
OS_MI18094M
Award:
2018 Moving Image Craft Merit Award
Agency:
Final Cut / London + Grey / London + Smuggler / London + MPC / London
Client:
Lucozade Sport
Title:
Anthony Joshua | Made To Move
Category:
Craft - Editing / Single
Annual ID:
OS_MI18095M
Award:
2018 Moving Image Craft Merit Award
Agency:
Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo
Client:
Toyota
Title:
Good Odds
Category:
Craft - Editing / Single
Annual ID:
OS_MI18096M
Award:
2018 Moving Image Craft Merit Award
Agency:
Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client:
NZ Transport Agency
Title:
Rat's Tale
Category:
Craft - Editing / Single
Annual ID:
OS_MI18097M
Award:
2018 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Craft - Editing / Single
Annual ID:
OS_MI18098M
Award:
2018 Moving Image Craft Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Craft - Editing / Single
Annual ID:
OS_MI18099M
Award:
2018 Moving Image Craft Merit Award
Agency:
750mph / London + WCRS / London + Outsider / London
Client:
EON
Title:
Freedom Is Electric
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI180132M
Award:
2018 Moving Image Craft Merit Award
Agency:
750mph / London + Wieden+Kennedy / London + Time Based Arts / London
Client:
Honda
Title:
Dream Makers
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI180133M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG / smart
Title:
smart - Wounds of the city
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI180134M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Here Be Dragons / Los Angeles
Client:
GE
Title:
Fighting Fire with Fire
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI180135M
Award:
2018 Moving Image Craft Merit Award
Agency:
brother / Los Angeles + Agency Inside / San Francisco
Client:
Intel
Title:
Intel - Champion Sound
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI180136M
Award:
2018 Moving Image Craft Merit Award
Agency:
Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles
Client:
Tile
Title:
Lost Panda
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI180129M
Award:
2018 Moving Image Craft Merit Award
Agency:
Framestore / New York + BBH / London + Park Pictures / New York + Whitehouse Post / London
Client:
The Absolut Company
Title:
One Night
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI180130M
