The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client: Dick's Sporting Goods Category: Online / Long Form - Single
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre Category: Online / Long Form - Single
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Online / Short Form - Single
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Experiential / Live Events
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Music Videos
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb Category: Online / Short Form - Campaign
Libé des réfugiés
Agency: FF / PARIS
Client: Libération Category: Innovation in Branded Entertainment
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Branded Entertainment
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC Category: Innovation in Branded Entertainment
Zinger Launch
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Innovation in Branded Entertainment
The Red Stain - La Macchia Rossa
Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy
Client: Francis Ford Coppola Winery Category: Feature Length / Fiction / Narrative
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Feature Length / Non-Fiction / Documentary
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Online / Live Webcast
Szechuan Sauce Returns.
Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client: McDonalds Corporation Category: User-Generated Content
Levi's Circles :60
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client:
Dick's Sporting Goods
Title:
reVision FC
Category:
Online / Long Form - Single
Annual ID:
OS_BE18017B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Online / Long Form - Single
Annual ID:
OS_BE18018B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Online / Short Form - Single
Annual ID:
OS_BE18012B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Annual ID:
OS_BE18038B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Music Videos
Annual ID:
OS_BE18027B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18013B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FF / PARIS
Client:
Libération
Title:
Libé des réfugiés
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18045B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Uk'shona Kwelanga - a WhatsApp Drama series
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18046B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18047B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / New York
Client:
IKEA
Title:
Oddly IKEA
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18048B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
Zinger Launch
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18049B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy
Client:
Francis Ford Coppola Winery
Title:
The Red Stain - La Macchia Rossa
Category:
Feature Length / Fiction / Narrative
Annual ID:
OS_BE18023B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18025B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Online / Live Webcast
Annual ID:
OS_BE18022B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client:
McDonalds Corporation
Title:
Szechuan Sauce Returns.
Category:
User-Generated Content
Annual ID:
OS_BE18040B