The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation in Branded Entertainment
Annual ID
OS_BE18045B
About the Work
In 2017, Europe is concerned by a major immigration crisis, and when it comes to refugees, people and especially medias speak about data, about statistics, about immigration waves, about terrorism, but never about humans. They’re not considered as men and women anymore, they are refugees. How Liberation - one of the major daily newspaper- as a progressive media, becomes the catalyst of a societal change about refugees issue in Europe, 50 days before French presidential elections? On March 7th we decided to give them the whole paper for 1 day. An entire issue was written by 21 refugees from an array of origins with one challenge: explain beyond today’s news how they see France. A paper by the refugees but not on refugees. Every day, 100k papers are printed. Distributed all over France in kiosks, press shops, bars, planes, to the 30K daily subscribers, more than 25 countries
2018 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Fred & Farid / Paris
Art Director
Julien-Pierre Mallet
Etienne Renaux
Nicolas Berthier
Chief Creative Officer
Fred Raillard
Farid Mokart
Creative Director
Julien-Pierre Mallet
Etienne Renaux
Nicolas Berthier
Executive Creative Director
Olivier Lefebvre
Producer
Robin Demoucron
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