The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
"Jump" Limited Edition Vinyl
Agency: BBDO / New York
Client: Bacardi Category: Promotional / Collateral Items
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Collateral Items
The Ugly Truth Sweaters
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat Category: Promotional / Collateral Items
The Royal Bucket
Agency: Iris / London + KFC / UK
Client: KFC (Yum! Brands) Category: Promotional / Collateral Items
HEARTLAND 365
Agency: DENTSU INC. / Tokyo
Client: Kirin Brewery Company, Limited Category: Promotional / Collateral Items
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN Category: Promotional / Collateral Items
Mohawk Keaykolour
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Collateral Items
The Mailable Billboard
Agency: DentsuBos / Toronto
Client: New Standard Beer Category: Promotional / Collateral Items