The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Master Stroke
Agency: Famous Innovations / Mumbai
Client: Doms Stationery Category: Promotional / Collateral Items
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin
Client: German Federal Association of Funeral Directors Category: Promotional / Collateral Items
The Climate Pen
Agency: TBWA / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat Category: Promotional / Collateral Items
One Mindful Mind
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain and Spine Institute Category: Promotional / Collateral Items
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Promotional / Collateral Items
SP50 - BORN INTEGRATED
Agency: SERVICEPLAN GERMANY / Munich
Client: SERVICEPLAN GROUP Category: Promotional / Collateral Items
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden Category: Promotional / Collateral Items
Award:
2020 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Doms Stationery
Title:
The Master Stroke
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_120M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + TRO GmbH / Berlin
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_121M
Award:
2020 Design Merit Award
Agency:
TBWA / Helsinki + Helsingin Sanomat / Helsinki
Client:
Helsingin Sanomat
Title:
The Climate Pen
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_122M
Award:
2020 Design Merit Award
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain and Spine Institute
Title:
One Mindful Mind
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_123M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_124M
Award:
2020 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
SERVICEPLAN GROUP
Title:
SP50 - BORN INTEGRATED
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_125M