The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Experiential / Live Events
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Experiential / Live Events
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
DONATE:60
Agency: Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York
Client: Potential Energy Category: Experiential / Live Events
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Live Events
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Experiential / Live Events
Middle Seat Lounge
Agency: Fitzco//McCann / Atlanta
Client: Coca-Cola Category: Experiential / Live Events
Blizzard Store
Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client: Franquincias Panamenas Category: Experiential / Live Events
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Experiential / Live Events
Reality Bar
Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York
Client: Xfinity Category: Experiential / Live Events
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Brand Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Brand Installations
Blizzard Store
Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client: Franquicias Panamena Category: Experiential / Brand Installations
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Brand Installations
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Experiential / Brand Installations
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client: Ogilvy & Mather Singapore Category: Experiential / Brand Installations
Handheld Concert
Agency: The Nine / Shanghai
Client: Rokid Me / The Portable Smart Speaker Category: Experiential / Brand Installations
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever Category: Experiential / Brand Installations
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Annual ID:
OS_DI19057M
Award:
2019 Direct Marketing Merit Award
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Experiential / Live Events
Annual ID:
OS_DI19058M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Experiential / Live Events
Annual ID:
OS_DI19059M
Award:
2019 Direct Marketing Merit Award
Agency:
DUDE / Milan
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Experiential / Live Events
Annual ID:
OS_DI19060M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Experiential / Live Events
Annual ID:
OS_DI19061M
Award:
2019 Direct Marketing Merit Award
Agency:
Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York
Client:
Potential Energy
Title:
DONATE:60
Category:
Experiential / Live Events
Annual ID:
OS_DI19062M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Live Events
Annual ID:
OS_DI19063M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Experiential / Live Events
Annual ID:
OS_BE19079M
Award:
2019 Branded Entertainment Merit Award
Agency:
Fitzco//McCann / Atlanta
Client:
Coca-Cola
Title:
Middle Seat Lounge
Category:
Experiential / Live Events
Annual ID:
OS_BE19080M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client:
Franquincias Panamenas
Title:
Blizzard Store
Category:
Experiential / Live Events
Annual ID:
OS_BE19081M
Award:
2019 Branded Entertainment Merit Award
Agency:
Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Experiential / Live Events
Annual ID:
OS_BE19082M
Award:
2019 Branded Entertainment Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential / Live Events
Annual ID:
OS_BE19083M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Annual ID:
OS_BE19084M
Award:
2019 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York
Client:
Xfinity
Title:
Reality Bar
Category:
Experiential / Live Events
Annual ID:
OS_BE19085M
Award:
2019 Direct Marketing Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Brand Installations
Annual ID:
OS_DI19055M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Brand Installations
Annual ID:
OS_DI19056M
Award:
2019 Branded Entertainment Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19086M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client:
Franquicias Panamena
Title:
Blizzard Store
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19087M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19088M
Award:
2019 Branded Entertainment Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19089M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19090M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19091M
Award:
2019 Branded Entertainment Merit Award
Agency:
The Nine / Shanghai
Client:
Rokid Me / The Portable Smart Speaker
Title:
Handheld Concert
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19092M