The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Experiential / Live Events
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Experiential / Live Events
Black Future Social Club Agency: DUDE / Milan Client: NETFLIX Category: Experiential / Live Events
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
DONATE:60 Agency: Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York Client: Potential Energy Category: Experiential / Live Events
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Live Events
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
Middle Seat Lounge Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Experiential / Live Events
Blizzard Store Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Client: Franquincias Panamenas Category: Experiential / Live Events
Shitty Paper – Made from hate Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Reality Bar Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York Client: Xfinity Category: Experiential / Live Events

2019 Direct Marketing Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Experiential / Live Events

OS_DI19057M

2019 Direct Marketing Merit Award

R/GA / Portland

Jordan Brand

A/R Jordan

Experiential / Live Events

OS_DI19058M

2019 Direct Marketing Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Experiential / Live Events

OS_DI19059M

2019 Direct Marketing Merit Award

DUDE / Milan

NETFLIX

Black Future Social Club

Experiential / Live Events

OS_DI19060M

2019 Direct Marketing Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Experiential / Live Events

OS_DI19061M

2019 Direct Marketing Merit Award

Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York

Potential Energy

DONATE:60

Experiential / Live Events

OS_DI19062M

2019 Direct Marketing Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Live Events

OS_DI19063M

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_BE19079M

2019 Branded Entertainment Merit Award

Fitzco//McCann / Atlanta

Coca-Cola

Middle Seat Lounge

Experiential / Live Events

OS_BE19080M

2019 Branded Entertainment Merit Award

Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Franquincias Panamenas

Blizzard Store

Experiential / Live Events

OS_BE19081M

2019 Branded Entertainment Merit Award

Philipp und Keuntje / Hamburg + Goldeimer / Hamburg

Goldeimer gemeinnützige GmbH

Shitty Paper – Made from hate

Experiential / Live Events

OS_BE19082M

2019 Branded Entertainment Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Experiential / Live Events

OS_BE19083M

2019 Branded Entertainment Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_BE19084M

2019 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York

Xfinity

Reality Bar

Experiential / Live Events

OS_BE19085M

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