The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Applications
Now, words aren't just heard, but felt.
Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client: Samsung Category: Applications
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland Category: Applications
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Applications
Award:
2020 Mobile Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Applications
Annual ID:
OS_MO20_028M
Award:
2020 Mobile Merit Award
Agency:
Isobar / France
Client:
Flying Blue
Title:
Jetlag Social Club
Category:
Applications
Annual ID:
OS_MO20_029M
Award:
2020 Mobile Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Applications
Annual ID:
OS_MO20_030M
Award:
2020 Mobile Merit Award
Agency:
Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client:
Samsung
Title:
Now, words aren't just heard, but felt.
Category:
Applications
Annual ID:
OS_MO20_031M
Award:
2020 Mobile Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
Applications
Annual ID:
OS_MO20_032M
Award:
2020 Mobile Merit Award
Agency:
Wunderman Thompson / Taipei
Client:
Taipei Blood Center
Title:
Blood Beacon
Category:
Applications
Annual ID:
OS_MO20_033M