The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Craft / Photography
EraL Hair & Scalp Treatments
Agency: DENTSU WEST JAPAN INC. / Kanazawa + Shin-Qoo lab. / Fukui + NOIR INC. / Nagoya
Client: NICCA CHEMICAL CO.,LTD. Category: Craft / Photography
Electric Slaves
Agency: Havas Prague / Prague 7
Client: Amnesty International Category: Craft / Photography
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client: Greenpeace Category: Craft / Photography
Myth Busting Sex Trafficking
Agency: GSW / New York + Alejandro Burset / Madrid, Spain
Client: The Covenant House Category: Craft / Photography
Award:
2020 Design Merit Award
Agency:
Design Army / Washington
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Photography
Annual ID:
OS_DE20_201M
Award:
2020 Design Merit Award
Agency:
DENTSU WEST JAPAN INC. / Kanazawa + Shin-Qoo lab. / Fukui + NOIR INC. / Nagoya
Client:
NICCA CHEMICAL CO.,LTD.
Title:
EraL Hair & Scalp Treatments
Category:
Craft / Photography
Annual ID:
OS_DE20_202M
Award:
2020 Print Merit Award
Agency:
BBH / London
Client:
Absolut
Title:
Absolut Pride
Category:
Craft / Photography
Annual ID:
OS_PT20_086M
Award:
2020 Print Merit Award
Agency:
Havas Prague / Prague 7
Client:
Amnesty International
Title:
Electric Slaves
Category:
Craft / Photography
Annual ID:
OS_PT20_087M
Award:
2020 Print Merit Award
Agency:
Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client:
Greenpeace
Title:
#CleanAirNow
Category:
Craft / Photography
Annual ID:
OS_PT20_088M