The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Tear Couture LookBook
Agency: McCann Health London, an IPG Health Company / London + Rankin Creative / London + Asti / London + Ber95 Agency
Client: Acid Survivors Trust International Category: Craft / Photography
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Craft / Photography
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo Category: Craft / Photography
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
Wash Away the Taboo
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MullenLowe UK / London
Client: Persil Category: Craft / Photography
Award:
2024 Design Merit Award
Agency:
McCann Health London, an IPG Health Company / London + Rankin Creative / London + Asti / London + Ber95 Agency
Client:
Acid Survivors Trust International
Title:
Tear Couture LookBook
Category:
Craft / Photography
Annual ID:
OS24_DE147M
Award:
2024 Design Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_DE148M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Craft / Photography
Annual ID:
OS24_PT076M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy New York / New York + Ogilvy / London
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Craft / Photography
Annual ID:
OS24_PT077M
Award:
2024 Print & Promotional Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_PT078M
Award:
2024 Out of Home Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_OH104M