The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Electric Slaves
Agency: Havas Prague / Prague 7
Client: Amnesty International Category: Craft / Photography
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client: Greenpeace Category: Craft / Photography
Myth Busting Sex Trafficking
Agency: GSW / New York + Alejandro Burset / Madrid, Spain
Client: The Covenant House Category: Craft / Photography
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft / Use of Visuals
Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global
Client: Smirnoff Category: Craft / Use of Visuals
Caption Contest
Agency: BBDO / New York + The er / New York
Client: The New Yorker Category: Craft / Use of Visuals
Moonments
Agency: Wechat / Guangzhou + China Foundation For Cultural Heritage Conservation / Beijing + Tencent / Shenzhen + Stink Studios / Shanghai
Client: Wechat Category: Craft / Use of Visuals
Secret Life of 4yr Olds
Agency: The Odd Number / Johannesburg + BBC Studios / Johannesburg
Client: BBC Studio Category: Craft / Sound Design
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Craft / Sound Design
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd. Category: Craft / Art Direction
Advertising Campaign
Agency: john st. / Toronto + Loblaw Companies Limited - no name / Toronto
Client: Loblaw Companies Limited - no name Category: Craft / Art Direction
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Art Direction
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Illustration
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Illustration
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Storytelling
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Craft / Storytelling
Story Time
Agency: Leo Burnett Romania / Bucharest + Telekom Romania / Bucharest
Client: Telekom Romania Category: Craft / Storytelling
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Illustration
Writing goes a long way.
Agency: Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal
Client: Amnesty International Category: Craft / Illustration
ADC Festival 2019
Agency: MUTABOR / Hamburg
Client: Art Directors Club for Germany e. V. Category: Craft / Illustration
Heavenly Taste
Agency: DENTSU INC. / Tokyo + NISSIN FOODS(H.K.) CO., LTD / Hong Kong + Taki Corporation / Tokyo + VONS Pictures, Inc. / Tokyo
Client: NISSIN FOODS(H.K.) CO., LTD Category: Craft / Illustration
No Way In
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond
Client: Rick Hansen Foundation Category: Craft / Illustration
Hungry for Destruction
Agency: SERVICEPLAN GERMANY / Munich
Client: ROBIN WOOD Category: Craft / Illustration
