The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Craft / Writing
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Craft / Art Direction
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Self Made Exploratorium Exhibit & Campaign
Agency: COLLINS / San Francisco + Exploratorium Museum / San Francisco
Client: Exploratorium Museum Category: Craft / Art Direction
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client: PayPal Category: Craft / Art Direction
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: BUCK / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Art Direction
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client: Hospital Leforte Category: Craft / Art Direction
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
Big in Japan
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client: SingleCut Beersmiths Category: Craft / Use of Music
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Craft / Use of Technology
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Craft / Use of Technology
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
The Sending Machine
Agency: Publicis Sapient / London
Client: First Love Foundation Category: Craft / Use of Technology
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Use of Technology
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Craft / Use of Technology
A.I. Love
Agency: MullenLowe / Singapore
Client: Unilever (Closeup) Category: Craft / Use of Technology
Play Rock'n'Roll
Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo
Client: Kiss FM Category: Craft / Illustration
Wiener Nationals
Agency: INNOCEAN USA / Huntington Beach + Wienerschnitzel / Newport Beach
Client: Wienerschnitzel Category: Craft / Illustration
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon Category: Craft / Writing
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Printing & Paper Craft
HA KO "Scent Reminiscent"
Agency: Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client: Kunjudo Co., Ltd. Category: Craft / Printing & Paper Craft
THE FUTURE IS SLOW
Agency: Mori Inc. / Tokyo + Stink Studios / New York
Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client: Canadian Centre for Child Protection Category: Craft / Art Direction
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Craft / Art Direction
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
Poster For Everyone
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond
Client: Rick Hansen Foundation Category: Craft / Use of Technology
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon Category: Craft / Writing
Behind the Photograph
Agency: Famous Innovations / Mumbai
Client: Mumbai Press Club Category: Craft / Writing
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client: Volkswagen Category: Craft / Writing
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Craft / Writing
Smaht Pahk
Agency: INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley
Client: Hyundai Motor America Category: Craft / Writing
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Art Direction
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Art Direction
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Craft / Art Direction
Human Clock
Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam
Client: McDonald's Category: Craft / Art Direction
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Craft / Art Direction
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Craft / Art Direction
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Art Direction
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Art Direction
Award:
2020 Integrated Merit Award
Agency:
AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client:
Snickers
Title:
Fix The World
Category:
Craft / Writing
Annual ID:
OS_IG20_043M
Award:
2020 Interactive & Online Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_072M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_073M
Award:
2020 Mobile Merit Award
Agency:
RT / Moscow
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Craft / Art Direction
Annual ID:
OS_MO20_046M
Award:
2020 Mobile Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Art Direction
Annual ID:
OS_MO20_047M
Award:
2020 Out of Home Merit Award
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Art Direction
Annual ID:
OS_OH20_073M
Award:
2020 Out of Home Merit Award
Agency:
COLLINS / San Francisco + Exploratorium Museum / San Francisco
Client:
Exploratorium Museum
Title:
Self Made Exploratorium Exhibit & Campaign
Category:
Craft / Art Direction
Annual ID:
OS_OH20_074M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Hong Kong
Client:
KFC Hong Kong, Jardine Restaurant Group
Title:
Hot & Spicy (Season 2)
Category:
Craft / Art Direction
Annual ID:
OS_OH20_075M
Award:
2020 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Craft / Art Direction
Annual ID:
OS_OH20_076M
Award:
2020 Branded Entertainment Merit Award
Agency:
BUCK / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Art Direction
Annual ID:
OS_BE20_100M
Award:
2020 Branded Entertainment Merit Award
Agency:
McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Craft / Art Direction
Annual ID:
OS_BE20_101M
Award:
2020 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Annual ID:
OS_BE20_102M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Craft / Use of Music
Annual ID:
OS_RA20_061M
Award:
2020 Radio & Audio Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client:
SingleCut Beersmiths
Title:
Big in Japan
Category:
Craft / Use of Music
Annual ID:
OS_RA20_062M
Award:
2020 Mobile Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_048M
Award:
2020 Mobile Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_049M
Award:
2020 Experiential & Immersive Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_066M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Publicis Sapient / London
Client:
First Love Foundation
Title:
The Sending Machine
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_067M
Award:
2020 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_068M
Award:
2020 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_069M
Award:
2020 Experiential & Immersive Merit Award
Agency:
BBDO / New York
Client:
Monica Lewinsky
Title:
@GoodnessBot
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_070M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_071M
Award:
2020 Experiential & Immersive Merit Award
Agency:
MullenLowe / Singapore
Client:
Unilever (Closeup)
Title:
A.I. Love
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_072M
Award:
2020 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo
Client:
Kiss FM
Title:
Play Rock'n'Roll
Category:
Craft / Illustration
Annual ID:
OS_OH20_078M
Award:
2020 Out of Home Merit Award
Agency:
RPA / Santa Monica
Client:
Unicef Globle
Title:
#Vaccines Work
Category:
Craft / Illustration
Annual ID:
OS_OH20_079M
Award:
2020 Out of Home Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Wienerschnitzel / Newport Beach
Client:
Wienerschnitzel
Title:
Wiener Nationals
Category:
Craft / Illustration
Annual ID:
OS_OH20_080M
Award:
2020 Out of Home Merit Award
Agency:
Wunderman Thompson / São Paulo
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Annual ID:
OS_OH20_077M
Award:
2020 Design Merit Award
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_207M
Award:
2020 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client:
Kunjudo Co., Ltd.
Title:
HA KO "Scent Reminiscent"
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_208M
Award:
2020 Design Merit Award
Agency:
Mori Inc. / Tokyo + Stink Studios / New York
Client:
Toyota Motor Corporation
Title:
THE FUTURE IS SLOW
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_209M
Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Craft / Art Direction
Annual ID:
OS_EX20_062M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 - A Moving Celebration
Category:
Craft / Art Direction
Annual ID:
OS_EX20_063M
Award:
2020 Experiential & Immersive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Craft / Art Direction
Annual ID:
OS_EX20_064M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Annual ID:
OS_EX20_065M
Award:
2020 Out of Home Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Annual ID:
OS_OH20_082M
Award:
2020 Out of Home Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond
Client:
Rick Hansen Foundation
Title:
Poster For Everyone
Category:
Craft / Use of Technology
Annual ID:
OS_OH20_083M
Award:
2020 Print Merit Award
Agency:
Wunderman Thompson / São Paulo
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Annual ID:
OS_PT20_076M
Award:
2020 Print Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Mumbai Press Club
Title:
Behind the Photograph
Category:
Craft / Writing
Annual ID:
OS_PT20_077M
Award:
2020 Print Merit Award
Agency:
DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client:
Volkswagen
Title:
Scenarios
Category:
Craft / Writing
Annual ID:
OS_PT20_078M
Award:
2020 Social Media Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Losing Friends
Category:
Craft / Writing
Annual ID:
OS_SM20_102M
Award:
2020 Social Media Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley
Client:
Hyundai Motor America
Title:
Smaht Pahk
Category:
Craft / Writing
Annual ID:
OS_SM20_103M
Award:
2020 Print Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Annual ID:
OS_PT20_068M
Award:
2020 Print Merit Award
Agency:
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Art Direction
Annual ID:
OS_PT20_069M
Award:
2020 Print Merit Award
Agency:
Design Army / Washington
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Art Direction
Annual ID:
OS_PT20_070M
Award:
2020 Print Merit Award
Agency:
Leo Burnett / Toronto + Leo Burnett / Vietnam
Client:
McDonald's
Title:
Human Clock
Category:
Craft / Art Direction
Annual ID:
OS_PT20_071M
Award:
2020 Print Merit Award
Agency:
SHA inc. / TOKYO
Client:
NHK (Japan Broadcasting Corporation)
Title:
The Hidden Essence
Category:
Craft / Art Direction
Annual ID:
OS_PT20_072M
Award:
2020 Print Merit Award
Agency:
DAVID / Miami + The Coca-Cola Company / Milan
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Craft / Art Direction
Annual ID:
OS_PT20_073M
Award:
2020 Print Merit Award
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Art Direction
Annual ID:
OS_PT20_074M
Award:
2020 Print Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Annual ID:
OS_PT20_075M
Award:
2020 Print Merit Award
Agency:
BBH / London
Client:
Absolut
Title:
Absolut Pride
Category:
Craft / Photography
Annual ID:
OS_PT20_086M