The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Craft / Writing
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Craft / Art Direction
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Self Made Exploratorium Exhibit & Campaign
Agency: COLLINS / San Francisco + Exploratorium Museum / San Francisco
Client: Exploratorium Museum Category: Craft / Art Direction
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client: PayPal Category: Craft / Art Direction
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: BUCK / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Art Direction
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client: Hospital Leforte Category: Craft / Art Direction
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
Big in Japan
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client: SingleCut Beersmiths Category: Craft / Use of Music
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Craft / Use of Technology
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Craft / Use of Technology
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
The Sending Machine
Agency: Publicis Sapient / London
Client: First Love Foundation Category: Craft / Use of Technology
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Use of Technology
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Craft / Use of Technology
A.I. Love
Agency: MullenLowe / Singapore
Client: Unilever (Closeup) Category: Craft / Use of Technology
Play Rock'n'Roll
Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo
Client: Kiss FM Category: Craft / Illustration
Wiener Nationals
Agency: INNOCEAN USA / Huntington Beach + Wienerschnitzel / Newport Beach
Client: Wienerschnitzel Category: Craft / Illustration
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon Category: Craft / Writing
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Printing & Paper Craft
HA KO "Scent Reminiscent"
Agency: Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client: Kunjudo Co., Ltd. Category: Craft / Printing & Paper Craft
THE FUTURE IS SLOW
Agency: Mori Inc. / Tokyo + Stink Studios / New York
Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client: Canadian Centre for Child Protection Category: Craft / Art Direction
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Craft / Art Direction
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
Poster For Everyone
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond
Client: Rick Hansen Foundation Category: Craft / Use of Technology
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon Category: Craft / Writing
Behind the Photograph
Agency: Famous Innovations / Mumbai
Client: Mumbai Press Club Category: Craft / Writing
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client: Volkswagen Category: Craft / Writing
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Craft / Writing
Smaht Pahk
Agency: INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley
Client: Hyundai Motor America Category: Craft / Writing
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Art Direction
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Art Direction
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Craft / Art Direction
Human Clock
Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam
Client: McDonald's Category: Craft / Art Direction
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Craft / Art Direction
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Craft / Art Direction
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Art Direction
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Art Direction
