The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
For the Record
Agency: Publicis North America / New York + Harbor Picture Company / New York
Client: Citibank Category: Custom Content
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Custom Content
I'm Drinking It For You
Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client: DB Breweries Category: Custom Content
OCEAN VINYL
Agency: Havas / London + One Green Bean / London
Client: SHARPS BREWERY Category: Custom Content
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Custom Content
Award:
2020 Radio & Audio Merit Award
Agency:
Publicis North America / New York + Harbor Picture Company / New York
Client:
Citibank
Title:
For the Record
Category:
Custom Content
Annual ID:
OS_RA20_042M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Custom Content
Annual ID:
OS_RA20_043M
Award:
2020 Radio & Audio Merit Award
Agency:
Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Custom Content
Annual ID:
OS_RA20_044M
Award:
2020 Radio & Audio Merit Award
Agency:
SID LEE / PARIS
Client:
KFC
Title:
Bucket Bangers
Category:
Custom Content
Annual ID:
OS_RA20_045M
Award:
2020 Radio & Audio Merit Award
Agency:
Havas / London + One Green Bean / London
Client:
SHARPS BREWERY
Title:
OCEAN VINYL
Category:
Custom Content
Annual ID:
OS_RA20_046M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Custom Content
Annual ID:
OS_RA20_047M