The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Reflections
Agency: DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland
Client: McDonald's New Zealand Category: Billboards & Transit / Series
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Billboards & Transit / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Billboards & Transit / Series
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Billboards & Transit / Series
For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film Category: Billboards & Transit / Series
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo
Client: Apple, Inc. Category: Billboards & Transit / Series
Recycle the noise silence the city
Agency: BETC / Paris + L’ensemble + Make me pulse
Client: Peugeot Category: Billboards & Transit / Dynamic Billboards & Transit
Award:
2021 Out of Home Merit Award
Agency:
DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland
Client:
McDonald's New Zealand
Title:
Reflections
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_042M
Award:
2021 Out of Home Merit Award
Agency:
Havas Germany / Duesseldorf
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_043M
Award:
2021 Out of Home Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_044M
Award:
2021 Out of Home Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_045M
Award:
2021 Out of Home Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Women in Film
Title:
For Your Consideration
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_046M
Award:
2021 Out of Home Merit Award
Agency:
TBWA\Media Arts Lab / Tokyo
Client:
Apple, Inc.
Title:
Behind the Mac—Students
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_047M