The One Show
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Category
Billboards & Transit / Series
Annual ID
OS_OH21_044M
About the Work
Although COVID infection numbers were rising exponentially in Summer 2020, young people who believed the virus didn’t affect them started to experience caution fatigue. The weather was finally nice after months of lockdown, they were ready to throw caution out the window and gather socially. Mucinex, the cold and flu brand that transforms sufferers into fighters, knew they had to do something to encourage young people to stay home and do their part in flattening the curve.
2021 Awards
Total Points: 3
Merit
Credits
Agency
McCann / New York
Client / Brand
Reckitt Benckiser / Parsippany
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