The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Experiential / Virtual Events
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Experiential / Virtual Events
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Virtual Events
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Experiential / Virtual Events
Award:
2021 Direct Marketing Gold Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_014G
Award:
2021 Direct Marketing Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_065M
Award:
2021 Direct Marketing Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_066M