The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Craft / Art Direction
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Customer Experience / CX
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Online Community / Utility
Gamer Therapy
Agency: the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York
Client: Hi-Rez Studios & Rise Above The Disorder Category: Online Community / Utility
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Online-only Video / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online-only Video / Series
Catch The Scam
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client: HomeEquity Bank Category: Online-only Video / Series
The big danish bacon pre-roll
Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client: Danish Crown Category: Online-only Video / Pre-Roll - Single
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM Category: Craft / Use of Technology
Long Live Love
Agency: FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago
Client: Canon, USA Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid
Client: Twitter Category: Online-only Video / Single
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Online-only Video / Single
Send Noods
Agency: Mischief @ No Fixed Address / New York + Kraft Heinz
Client: Kraft Heinz / Kraft Mac and Cheese Category: Online-only Video / Single
Proud Parent
Agency: OREO + 360i / New York
Client: Mondelēz International, Inc. Category: Online-only Video / Single
Launch It
Agency: Squarespace + Q Department + Whitehouse Post + RESET
Client: Squarespace Category: Online-only Video / Single
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Online-only Video / Pre-Roll - Series
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Gaming / Branded Games
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Gaming / Branded Games
Certified Story Time- Hidden Camera Hunt
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client: General Motors Certified Pre-Owned Category: Craft / Writing
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Craft / Writing
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Interactive Digital Installations
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Annual ID:
OS_IN21_063M
Award:
2021 Interactive & Online Merit Award
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Annual ID:
OS_IN21_033M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy / Germany
Client:
German Rail
Title:
Rediscover Germany
Category:
Customer Experience / CX
Annual ID:
OS_IN21_034M
Award:
2021 Interactive & Online Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Online Community / Utility
Annual ID:
OS_IN21_036M
Award:
2021 Interactive & Online Merit Award
Agency:
the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York
Client:
Hi-Rez Studios & Rise Above The Disorder
Title:
Gamer Therapy
Category:
Online Community / Utility
Annual ID:
OS_IN21_037M
Award:
2021 Interactive & Online Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Online-only Video / Series
Annual ID:
OS_IN21_051M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online-only Video / Series
Annual ID:
OS_IN21_052M
Award:
2021 Interactive & Online Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client:
HomeEquity Bank
Title:
Catch The Scam
Category:
Online-only Video / Series
Annual ID:
OS_IN21_053M
Award:
2021 Interactive & Online Merit Award
Agency:
Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client:
Danish Crown
Title:
The big danish bacon pre-roll
Category:
Online-only Video / Pre-Roll - Single
Annual ID:
OS_IN21_043M
Award:
2021 Interactive & Online Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_066M
Award:
2021 Interactive & Online Merit Award
Agency:
Google Creative Lab
Client:
Google
Title:
Infinite Bad Guy
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_067M
Award:
2021 Interactive & Online Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_068M
Award:
2021 Interactive & Online Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago
Client:
Canon, USA
Title:
Long Live Love
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN21_055M
Award:
2021 Interactive & Online Merit Award
Agency:
DAVID / Madrid + Twitter / Madrid
Client:
Twitter
Title:
Twitter Dad
Category:
Online-only Video / Single
Annual ID:
OS_IN21_045M
Award:
2021 Interactive & Online Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Online-only Video / Single
Annual ID:
OS_IN21_046M
Award:
2021 Interactive & Online Merit Award
Agency:
Grey / New York
Client:
States United
Title:
Gun Unboxing
Category:
Online-only Video / Single
Annual ID:
OS_IN21_047M
Award:
2021 Interactive & Online Merit Award
Agency:
Mischief @ No Fixed Address / New York + Kraft Heinz
Client:
Kraft Heinz / Kraft Mac and Cheese
Title:
Send Noods
Category:
Online-only Video / Single
Annual ID:
OS_IN21_048M
Award:
2021 Interactive & Online Merit Award
Agency:
OREO + 360i / New York
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Online-only Video / Single
Annual ID:
OS_IN21_049M
Award:
2021 Interactive & Online Merit Award
Agency:
Squarespace + Q Department + Whitehouse Post + RESET
Client:
Squarespace
Title:
Launch It
Category:
Online-only Video / Single
Annual ID:
OS_IN21_050M
Award:
2021 Interactive & Online Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Online-only Video / Pre-Roll - Series
Annual ID:
OS_IN21_044M
Award:
2021 Interactive & Online Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Websites / Utility
Annual ID:
OS_IN21_028M
Award:
2021 Interactive & Online Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
Websites / Utility
Annual ID:
OS_IN21_029M
Award:
2021 Interactive & Online Merit Award
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Gaming / Branded Games
Annual ID:
OS_IN21_056M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Gaming / Branded Games
Annual ID:
OS_IN21_057M
Award:
2021 Interactive & Online Merit Award
Agency:
MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Hidden Camera Hunt
Category:
Craft / Writing
Annual ID:
OS_IN21_064M
Award:
2021 Interactive & Online Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Craft / Writing
Annual ID:
OS_IN21_065M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Websites
Annual ID:
OS_IN21_025M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA / New York
Client:
ESPN
Title:
House of '98
Category:
Websites
Annual ID:
OS_IN21_026M
Award:
2021 Interactive & Online Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Websites
Annual ID:
OS_IN21_027M