The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: UX / UI / User Experience / CX / DX
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Creative Use of Data
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Creative Use of Data
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Creative Use of Data
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Creative Use of Data
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Visual & Audio Craft / Visual Effects
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Sounds Easy
Agency: Yandex / Moscow
Client: Yandex Category: Use of Smart Devices & Voice Assistants
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Digital Craft
Nike Air Max 720 Air Store
Agency: R/GA / London
Client: Nike Category: UX / UI / Utility / Ecommerce
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: UX / UI / Utility / Ecommerce
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Visual & Audio Craft / Animation
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Visual & Audio Craft / Sound
Award:
2021 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS_DC21_021M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS_DC21_022M
Award:
2021 Digital Craft Merit Award
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Creative Use of Data
Annual ID:
OS_DC21_026M
Award:
2021 Digital Craft Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Creative Use of Data
Annual ID:
OS_DC21_027M
Award:
2021 Digital Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Creative Use of Data
Annual ID:
OS_DC21_028M
Award:
2021 Digital Craft Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Creative Use of Data
Annual ID:
OS_DC21_029M
Award:
2021 Digital Craft Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Visual & Audio Craft / Visual Effects
Annual ID:
OS_DC21_030M
Award:
2021 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DC21_034M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DC21_035M
Award:
2021 Digital Craft Merit Award
Agency:
GSD&M / Austin
Client:
United States Air Force
Title:
ECHO
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_023M
Award:
2021 Digital Craft Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone With Me
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_024M
Award:
2021 Digital Craft Merit Award
Agency:
Yandex / Moscow
Client:
Yandex
Title:
Sounds Easy
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC21_025M
Award:
2021 Digital Craft Merit Award
Agency:
Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Innovation & Transformation / Innovation in Digital Craft
Annual ID:
OS_DC21_033M
Award:
2021 Digital Craft Merit Award
Agency:
Ogilvy / Madrid
Client:
ZALANDO
Title:
STREET IT ALL
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_016M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_017M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_018M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_019M
Award:
2021 Digital Craft Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_020M
Award:
2021 Digital Craft Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC21_031M