The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Products
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Print
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Magazine / Series
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Craft / Art Direction
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Craft / Art Direction
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser Category: Current Event Response
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Music & Sound Craft
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago
Client: Starburst Swirlers Category: Online-only Video / Single
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Online-only Video / Single
The Norwegian Landscape / New Norwegian Passport
Agency: Neue Design Studio / Oslo + The National Criminal Investigation + The National Police Directorate
Client: The National Police Directorate Norway Category: Editorial / Books
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Craft / Use of Music
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Music
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women Category: Low Budget / Under 50K Budget
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Influencer Marketing / Single Channel
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Influencer Marketing / Single Channel
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: In-House / External Agency Collaboration
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Events & Experiential
Your Way, Way Better
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Branding / Rebranding
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Craft / Art Direction
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Promotional Items / Physical Products
Life Needs Truth
Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client: The New York Times Category: Editing / Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Editing / Single
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Cultural Driver
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Cultural Driver
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Experiential / Virtual Events
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: User-Generated Content
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Games
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Television & VOD / Short Form - Single
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Nike
Client: Nike Category: Innovation & Transformation / Innovation in Lockdown
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Integrated Digital & Physical Product
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Mobile-First Video / Over 15 Seconds
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Art Direction
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Craft / Writing
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Non-traditional & Guerrilla Marketing
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Social Impact
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Product
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Illustration
Project Guideline
Agency: Google Creative Lab
Client: Google Category: Experimental / Internal Projects / R&D
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London
Client: Macmillan Cancer Support Category: Casting
Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Products
Annual ID:
OS_HW21_005G
Award:
2021 Print Gold Pencil
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS_PT21_028G
Award:
2021 Interactive & Online Gold Pencil
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN21_007G
Award:
2021 Print Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Annual ID:
OS_PT21_005G
Award:
2021 Print Gold Pencil
Agency:
VMLY&R / Dubai
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Magazine / Series
Annual ID:
OS_PT21_006G
Award:
2021 Out of Home Gold Pencil
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Craft / Art Direction
Annual ID:
OS_OH21_018G
Award:
2021 Out of Home Gold Pencil
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Annual ID:
OS_OH21_019G
Award:
2021 Public Relations Gold Pencil
Agency:
DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Annual ID:
OS_PR21_016G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS_MS21_021G
Award:
2021 Interactive & Online Gold Pencil
Agency:
SMUGGLER + DDB / Chicago
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Online-only Video / Single
Annual ID:
OS_IN21_009G
Award:
2021 Interactive & Online Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Online-only Video / Single
Annual ID:
OS_IN21_010G
Award:
2021 Design Gold Pencil
Agency:
Neue Design Studio / Oslo + The National Criminal Investigation + The National Police Directorate
Client:
The National Police Directorate Norway
Title:
The Norwegian Landscape / New Norwegian Passport
Category:
Editorial / Books
Annual ID:
OS_DE21_007G
Award:
2021 Mobile Gold Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Look To Speak
Category:
Utility
Annual ID:
OS_MO21_004G
Award:
2021 Radio & Audio Gold Pencil
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Craft / Use of Music
Annual ID:
OS_RA21_001G
Award:
2021 Radio & Audio Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Music
Annual ID:
OS_RA21_014G
Award:
2021 Film Gold Pencil
Agency:
Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_032G
Award:
2021 Social Media Gold Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM21_030G
Award:
2021 Social Media Gold Pencil
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM21_031G
Award:
2021 In-House Gold Pencil
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
In-House / External Agency Collaboration
Annual ID:
OS_IH21_001G
Award:
2021 Public Relations Gold Pencil
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events & Experiential
Annual ID:
OS_PR21_003G
Award:
2021 Design Gold Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Your Way, Way Better
Category:
Branding / Rebranding
Annual ID:
OS_DE21_006G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Craft / Art Direction
Annual ID:
OS_BE21_019G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Annual ID:
OS_BE21_020G
Award:
2021 Print Gold Pencil
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_014G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client:
The New York Times
Title:
Life Needs Truth
Category:
Editing / Single
Annual ID:
OS_MI21_012G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Editing / Single
Annual ID:
OS_MI21_013G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Editing / Single
Annual ID:
OS_MI21_014G
Award:
2021 Cultural Driver Gold Pencil
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Cultural Driver
Annual ID:
OS_CD21_001G
Award:
2021 Cultural Driver Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Cultural Driver
Annual ID:
OS_CD21_002G
Award:
2021 Direct Marketing Gold Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_014G
Award:
2021 Direct Marketing Gold Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_040G
Award:
2021 Direct Marketing Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_041G
Award:
2021 Social Media Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Annual ID:
OS_SM21_016G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Games
Annual ID:
OS_BE21_008G
Award:
2021 Film Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_002G
Award:
2021 Design Gold Pencil
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Spatial Design / Wayfinding
Annual ID:
OS_DE21_026G
Award:
2021 Film Gold Pencil
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_039G
Award:
2021 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Nike
Client:
Nike
Title:
You Can't Stop Us
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_040G
Award:
2021 IP & Products Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP21_009G
Award:
2021 Mobile Gold Pencil
Agency:
DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO21_006G
Award:
2021 Print Gold Pencil
Agency:
Hakuhodo Indonesia / Jakarta
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Art Direction
Annual ID:
OS_PT21_019G
Award:
2021 Print Gold Pencil
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Annual ID:
OS_PT21_021G
Award:
2021 Direct Marketing Gold Pencil
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_001G
Award:
2021 In-House Gold Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Social Impact
Annual ID:
OS_IH21_008G
Award:
2021 IP & Products Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Physical Product
Annual ID:
OS_IP21_001G
Award:
2021 Out of Home Gold Pencil
Agency:
Hakuhodo Indonesia / Jakarta
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Illustration
Annual ID:
OS_OH21_021G
Award:
2021 IP & Products Gold Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Project Guideline
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP21_010G
Award:
2021 Integrated Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Annual ID:
OS_IG21_007G
Award:
2021 Integrated Gold Pencil
Agency:
Ogilvy / Hong Kong
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Brand Partnerships
Annual ID:
OS_IG21_008G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Iconoclast / London + AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Casting
Annual ID:
OS_MI21_030G