The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
San Francisco Symphony Dynamic Typography
Agency: COLLINS + San Francisco Symphony
Client: San Francisco Symphony Category: Typography / Dynamic / In Motion
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Products
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Physical Products
Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York
Client: Burger King Category: Broadcast / Series
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Brand Voice
Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul
Client: Reckitt / Finish Category: Experiential & Installations / Experiential & Immersive
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Innovation & Transformation / Innovation in Direct Marketing
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Innovation & Transformation / Innovation in Health & Wellness
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Health & Wellness
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Creative Use of Data
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Craft / Printing & Production
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Stunts & Activations
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Stunts & Activations
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Active Engagement / Call to Action
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Active Engagement / Call to Action
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Active Engagement / Call to Action
Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York
Client: Burger King Category: Craft / Writing - Series
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Out of Home / Billboards & Transit
For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film Category: Out of Home / Billboards & Transit
Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney
Client: Rexona Category: Apparel
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Animation / Single
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation Category: Websites / Ecommerce
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Agency-Initiated & Originated Projects
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Agency-Initiated & Originated Projects
Upgrade
Agency: L&C / New York + Kokopelli Hostel / Lima
Client: Kokopelli Hostel Category: Posters / Series
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Craft / Use of Visuals
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Cross-Channel UX / UI / Digital / Physical
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Cross-Channel UX / UI / Digital / Physical
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Experiential Music & Sound
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Integrated Branding Campaign
Life Needs Truth
Agency: Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York
Client: The New York Times Category: Television & VOD / Long Form - Single
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Television & VOD / Long Form - Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Television & VOD / Long Form - Single
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Online Community / Platform
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M Category: Spatial Design / Experiential & Immersive
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Spatial Design / Experiential & Immersive
Award:
2021 Design Gold Pencil
Agency:
COLLINS + San Francisco Symphony
Client:
San Francisco Symphony
Title:
San Francisco Symphony Dynamic Typography
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE21_012G
Award:
2021 Social Media Gold Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_040G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Physical Products
Annual ID:
OS_EX21_011G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Ogilvy / Hong Kong
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Physical Products
Annual ID:
OS_EX21_012G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Products
Annual ID:
OS_EX21_013G
Award:
2021 Radio & Audio Gold Pencil
Agency:
DAVID / Madrid + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Broadcast / Series
Annual ID:
OS_RA21_003G
Award:
2021 Public Relations Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Brand Voice
Annual ID:
OS_PR21_001G
Award:
2021 Public Relations Gold Pencil
Agency:
Ogilvy / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Brand Voice
Annual ID:
OS_PR21_010G
Award:
2021 Public Relations Gold Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Annual ID:
OS_PR21_011G
Award:
2021 Out of Home Gold Pencil
Agency:
Havas Turkey / İstanbul + Depo Film / İstanbul
Client:
Reckitt / Finish
Title:
Birds Will be Back
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_012G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Annual ID:
OS_BE21_010G
Award:
2021 Out of Home Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_030G
Award:
2021 Direct Marketing Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS_DM21_034G
Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_025G
Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_026G
Award:
2021 Digital Craft Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Creative Use of Data
Annual ID:
OS_DC21_001G
Award:
2021 Out of Home Gold Pencil
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Printing & Production
Annual ID:
OS_OH21_023G
Award:
2021 Interactive & Online Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_001G
Award:
2021 Social Media Gold Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Stunts & Activations
Annual ID:
OS_SM21_001G
Award:
2021 Social Media Gold Pencil
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Stunts & Activations
Annual ID:
OS_SM21_028G
Award:
2021 Social Media Gold Pencil
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_019G
Award:
2021 Social Media Gold Pencil
Agency:
Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_020G
Award:
2021 Social Media Gold Pencil
Agency:
VaynerMedia / New York
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_021G
Award:
2021 Radio & Audio Gold Pencil
Agency:
DAVID / Madrid + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_013G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_CU21_011G
Award:
2021 Direct Marketing Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_008G
Award:
2021 Direct Marketing Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Women in Film
Title:
For Your Consideration
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_009G
Award:
2021 Out of Home Gold Pencil
Agency:
Clemenger BBDO / Sydney + PHD Content / Sydney
Client:
Rexona
Title:
Pitvertising
Category:
Apparel
Annual ID:
OS_OH21_015G
Award:
2021 Public Relations Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_029G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Animation / Single
Annual ID:
OS_MI21_001G
Award:
2021 Interactive & Online Gold Pencil
Agency:
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Websites / Ecommerce
Annual ID:
OS_IN21_003G
Award:
2021 Digital Craft Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DC21_015G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_001G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Storytelling
Annual ID:
OS_CU21_001G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Storytelling
Annual ID:
OS_CU21_005G
Award:
2021 In-House Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_002G
Award:
2021 In-House Gold Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_004G
Award:
2021 Print Gold Pencil
Agency:
L&C / New York + Kokopelli Hostel / Lima
Client:
Kokopelli Hostel
Title:
Upgrade
Category:
Posters / Series
Annual ID:
OS_PT21_008G
Award:
2021 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Craft / Use of Visuals
Annual ID:
OS_SM21_036G
Award:
2021 Integrated Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_017G
Award:
2021 Digital Craft Gold Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC21_005G
Award:
2021 Digital Craft Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC21_006G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Experiential Music & Sound
Annual ID:
OS_MS21_002G
Award:
2021 Integrated Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_001G
Award:
2021 Film Gold Pencil
Agency:
Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York
Client:
The New York Times
Title:
Life Needs Truth
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_006G
Award:
2021 Film Gold Pencil
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_007G
Award:
2021 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_008G
Award:
2021 Interactive & Online Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Online Community / Platform
Annual ID:
OS_IN21_005G
Award:
2021 Design Gold Pencil
Agency:
AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client:
H&M
Title:
H&M Looop
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_023G
Award:
2021 Design Gold Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_024G
