The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Craft / Use of Technology
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC Category: Craft / Use of Technology
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev Category: Craft / Use of Technology
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Craft / Use of Technology
ProPILOT GOLF BALL
Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo
Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_031B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Publicis WW / Mexico
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_032B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_021B
Award:
2021 Out of Home Bronze Pencil
Agency:
Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client:
AB InBev
Title:
Cold Tracker
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_024B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_024B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_025B