The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology
The Underground Premiere
Agency: BETC / Paris + BETC FULLSIX / Paris
Client: 13e Rue Category: Craft / Use of Technology
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Craft / Use of Technology
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM Category: Craft / Use of Technology
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM Category: Craft / Use of Technology
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Craft / Use of Technology
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Craft / Use of Technology
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum Category: Craft / Use of Technology
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Craft / Use of Technology
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
Award:
2021 Mobile Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Annual ID:
OS_MO21_030M
Award:
2021 Mobile Merit Award
Agency:
BETC / Paris + BETC FULLSIX / Paris
Client:
13e Rue
Title:
The Underground Premiere
Category:
Craft / Use of Technology
Annual ID:
OS_MO21_031M
Award:
2021 Mobile Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
It Wasn't Me
Category:
Craft / Use of Technology
Annual ID:
OS_MO21_032M
Award:
2021 Interactive & Online Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_066M
Award:
2021 Interactive & Online Merit Award
Agency:
Google Creative Lab
Client:
Google
Title:
Infinite Bad Guy
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_067M
Award:
2021 Interactive & Online Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_068M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_068M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_069M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_070M
Award:
2021 Out of Home Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_076M
Award:
2021 Out of Home Merit Award
Agency:
Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_077M
Award:
2021 Branded Entertainment Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_079M