The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Craft / Art Direction
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Craft / Use of Technology
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC Category: Craft / Use of Technology
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop
Client: Every Kiwi Vote Counts Category: Craft / Writing
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival Category: Craft / Art Direction
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Animation
Tubbataha Coral Rip
Agency: TBWA\Santiago Mangada Puno / Makati + Tubbataha Reefs Natural Park and World Heritage Site
Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft
Biti's Hunter Arising Dragon
Agency: Dentsu Redder Vietnam
Client: Biti's Hunter Category: Craft / Illustration
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Art Direction
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Craft / Data-Driven Personalization
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Craft / Art Direction
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Craft / Storytelling
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev Category: Craft / Use of Technology
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Craft / Art Direction
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Craft / Art Direction
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Craft / Use of Technology
ProPILOT GOLF BALL
Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo
Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology
Award:
2021 Out of Home Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Annual ID:
OS_OH21_022B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
AirPods Max Product Site
Category:
Craft / Art Direction
Annual ID:
OS_DE21_032B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Craft / Art Direction
Annual ID:
OS_DE21_033B
Award:
2021 Design Bronze Pencil
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Craft / Art Direction
Annual ID:
OS_DE21_034B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_031B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Publicis WW / Mexico
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_032B
Award:
2021 Integrated Bronze Pencil
Agency:
Special / Auckland + Sweetshop
Client:
Every Kiwi Vote Counts
Title:
Meddle in the New Zealand Election
Category:
Craft / Writing
Annual ID:
OS_IG21_015B
Award:
2021 Integrated Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Craft / Art Direction
Annual ID:
OS_IG21_014B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Annual ID:
OS_IN21_021B
Award:
2021 Design Bronze Pencil
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Animation
Annual ID:
OS_DE21_038B
Award:
2021 Design Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati + Tubbataha Reefs Natural Park and World Heritage Site
Client:
Tubbataha Reefs Natural Park & World Heritage Site
Title:
Tubbataha Coral Rip
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE21_039B
Award:
2021 Print Bronze Pencil
Agency:
Dentsu Redder Vietnam
Client:
Biti's Hunter
Title:
Biti's Hunter Arising Dragon
Category:
Craft / Illustration
Annual ID:
OS_PT21_024B
Award:
2021 Out of Home Bronze Pencil
Agency:
Hakuhodo Indonesia / Jakarta
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Art Direction
Annual ID:
OS_OH21_020B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_033B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Annual ID:
OS_BE21_022B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Craft / Storytelling
Annual ID:
OS_EX21_020B
Award:
2021 Print Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Art Direction
Annual ID:
OS_PT21_020B
Award:
2021 Design Bronze Pencil
Agency:
Mailchimp
Client:
Mailchimp
Title:
Mailchimp 2020 Annual Report
Category:
Craft / Illustration
Annual ID:
OS_DE21_035B
Award:
2021 Out of Home Bronze Pencil
Agency:
Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client:
AB InBev
Title:
Cold Tracker
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_024B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Craft / Art Direction
Annual ID:
OS_DM21_028B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Craft / Art Direction
Annual ID:
OS_DM21_029B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_024B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_025B