The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Brand Partnerships
Empty Rooms
Agency: Happiness / An FCB alliance / Brussels
Client: OVK / PEVR (PARENTS OF ROAD VICTIMS) Category: Brand Partnerships
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League Category: Brand Transformation
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES Category: Integrated PR Campaign
Black Beauty is Beauty
Agency: R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York
Client: Sephora Category: Integrated PR Campaign
Sunbrew
Agency: DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York
Client: AB InBev / Corona Category: Brand Voice
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client: SC Johnson / Raid Category: Brand Voice
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Brand Voice
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Brand Voice
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client: OBSERVATOIRE DES INEGALITES Category: Brand Voice
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Brand Voice
Seltzer Launch
Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client: Miller Genuine Draft Category: Brand Voice
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance Category: Brand Voice
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Brand Voice
When Harry met Santa
Agency: T/A POL AS / Oslo + B-Reel / Stockholm
Client: The Norwegian Postal Service (Posten) Category: Brand Voice
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Current Event Response
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League Category: Current Event Response
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Current Event Response
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES Category: Current Event Response
Chickenflation
Agency: Mischief @ No Fixed Address + Alpha Foods + Leap Grow
Client: Alpha Foods Category: Current Event Response
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Current Event Response
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Events & Experiential
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Events & Experiential
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events & Experiential
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client: OBSERVATOIRE DES INEGALITES Category: Events & Experiential
The Sacrifice
Agency: McCann / Santiago + Acción Films / Santiago
Client: Greenpeace Category: Events & Experiential
Sweatpant Boots
Agency: SS+K / New York + M&C Saatchi Group UK / London + Peel Iceland / Reykjavík + M&C Saatchi Talk / London
Client: Visit Iceland Category: Events & Experiential
Who’s Your Cabbie?
Agency: VMLY&R / Dubai
Client: Roads & Transport Authority Category: Events & Experiential
Molson Hockey Night in Canada: Multilingual Ed.
Agency: Citizen Relations / Toronto + Rethink / Toronto + Wavemaker / Toronto
Client: Molson Coors Beverage Company Category: Community Building
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society) Category: Community Building
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's Category: Community Building
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Community Building
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Community Building
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Community Building
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Community Building
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Community Building
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Community Building
Don't Choose Extinction
Agency: Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney
Client: United Nations Development Programme Category: Media Relations
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Media Relations
Welcome to the Icelandverse
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client: Inspired By Iceland Category: Media Relations
Invisible Petitions
Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client: We Will Stop Femicide Platform Category: Media Relations
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Public Relations
Awa
Agency: FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima
Client: Andea Water Category: Innovation & Transformation / Innovation in Public Relations
You are a gamer and don’t know it
Agency: LLYC / Madrid
Client: MULTIÓPTICAS Category: Innovation & Transformation / Innovation in Public Relations
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Brand Partnerships
Annual ID:
OS22_PR068M
Award:
2022 Public Relations Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
OVK / PEVR (PARENTS OF ROAD VICTIMS)
Title:
Empty Rooms
Category:
Brand Partnerships
Annual ID:
OS22_PR069M
Award:
2022 Public Relations Merit Award
Agency:
72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client:
National Football League
Title:
Football is for Everyone
Category:
Brand Transformation
Annual ID:
OS22_PR061M
Award:
2022 Public Relations Merit Award
Agency:
Grey Germany / Hamburg
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Integrated PR Campaign
Annual ID:
OS22_PR070M
Award:
2022 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated PR Campaign
Annual ID:
OS22_PR071M
Award:
2022 Public Relations Merit Award
Agency:
R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York
Client:
Sephora
Title:
Black Beauty is Beauty
Category:
Integrated PR Campaign
Annual ID:
OS22_PR072M
Award:
2022 Public Relations Merit Award
Agency:
DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York
Client:
AB InBev / Corona
Title:
Sunbrew
Category:
Brand Voice
Annual ID:
OS22_PR051M
Award:
2022 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client:
SC Johnson / Raid
Title:
Human Bait
Category:
Brand Voice
Annual ID:
OS22_PR052M
Award:
2022 Public Relations Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Brand Voice
Annual ID:
OS22_PR053M
Award:
2022 Public Relations Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Visit Sweden
Title:
Discover the originals
Category:
Brand Voice
Annual ID:
OS22_PR054M
Award:
2022 Public Relations Merit Award
Agency:
HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client:
OBSERVATOIRE DES INEGALITES
Title:
MONOPOLY OF INEQUALITIES
Category:
Brand Voice
Annual ID:
OS22_PR055M
Award:
2022 Public Relations Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Brand Voice
Annual ID:
OS22_PR056M
Award:
2022 Public Relations Merit Award
Agency:
Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client:
Miller Genuine Draft
Title:
Seltzer Launch
Category:
Brand Voice
Annual ID:
OS22_PR057M
Award:
2022 Public Relations Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Newtown Action Alliance
Title:
#NotComingHome
Category:
Brand Voice
Annual ID:
OS22_PR058M
Award:
2022 Public Relations Merit Award
Agency:
Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Brand Voice
Annual ID:
OS22_PR059M
Award:
2022 Public Relations Merit Award
Agency:
T/A POL AS / Oslo + B-Reel / Stockholm
Client:
The Norwegian Postal Service (Posten)
Title:
When Harry met Santa
Category:
Brand Voice
Annual ID:
OS22_PR060M
Award:
2022 Public Relations Merit Award
Agency:
3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Current Event Response
Annual ID:
OS22_PR062M
Award:
2022 Public Relations Merit Award
Agency:
72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client:
National Football League
Title:
Football is for Everyone
Category:
Current Event Response
Annual ID:
OS22_PR063M
Award:
2022 Public Relations Merit Award
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Current Event Response
Annual ID:
OS22_PR064M
Award:
2022 Public Relations Merit Award
Agency:
Grey Germany / Hamburg
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Current Event Response
Annual ID:
OS22_PR065M
Award:
2022 Public Relations Merit Award
Agency:
Mischief @ No Fixed Address + Alpha Foods + Leap Grow
Client:
Alpha Foods
Title:
Chickenflation
Category:
Current Event Response
Annual ID:
OS22_PR066M
Award:
2022 Public Relations Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Current Event Response
Annual ID:
OS22_PR067M
Award:
2022 Public Relations Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Events & Experiential
Annual ID:
OS22_PR035M
Award:
2022 Public Relations Merit Award
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Events & Experiential
Annual ID:
OS22_PR036M
Award:
2022 Public Relations Merit Award
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events & Experiential
Annual ID:
OS22_PR037M
Award:
2022 Public Relations Merit Award
Agency:
HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client:
OBSERVATOIRE DES INEGALITES
Title:
MONOPOLY OF INEQUALITIES
Category:
Events & Experiential
Annual ID:
OS22_PR038M
Award:
2022 Public Relations Merit Award
Agency:
McCann / Santiago + Acción Films / Santiago
Client:
Greenpeace
Title:
The Sacrifice
Category:
Events & Experiential
Annual ID:
OS22_PR039M
Award:
2022 Public Relations Merit Award
Agency:
SS+K / New York + M&C Saatchi Group UK / London + Peel Iceland / Reykjavík + M&C Saatchi Talk / London
Client:
Visit Iceland
Title:
Sweatpant Boots
Category:
Events & Experiential
Annual ID:
OS22_PR040M
Award:
2022 Public Relations Merit Award
Agency:
VMLY&R / Dubai
Client:
Roads & Transport Authority
Title:
Who’s Your Cabbie?
Category:
Events & Experiential
Annual ID:
OS22_PR041M
Award:
2022 Public Relations Merit Award
Agency:
Citizen Relations / Toronto + Rethink / Toronto + Wavemaker / Toronto
Client:
Molson Coors Beverage Company
Title:
Molson Hockey Night in Canada: Multilingual Ed.
Category:
Community Building
Annual ID:
OS22_PR042M
Award:
2022 Public Relations Merit Award
Agency:
DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Community Building
Annual ID:
OS22_PR043M
Award:
2022 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client:
McDonald's
Title:
EatQual
Category:
Community Building
Annual ID:
OS22_PR044M
Award:
2022 Public Relations Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Community Building
Annual ID:
OS22_PR045M
Award:
2022 Public Relations Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Community Building
Annual ID:
OS22_PR046M
Award:
2022 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Community Building
Annual ID:
OS22_PR047M
Award:
2022 Public Relations Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Community Building
Annual ID:
OS22_PR048M
Award:
2022 Public Relations Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Community Building
Annual ID:
OS22_PR049M
Award:
2022 Public Relations Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Community Building
Annual ID:
OS22_PR050M
Award:
2022 Public Relations Merit Award
Agency:
Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney
Client:
United Nations Development Programme
Title:
Don't Choose Extinction
Category:
Media Relations
Annual ID:
OS22_PR029M
Award:
2022 Public Relations Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Media Relations
Annual ID:
OS22_PR030M
Award:
2022 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Media Relations
Annual ID:
OS22_PR032M
Award:
2022 Public Relations Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client:
Inspired By Iceland
Title:
Welcome to the Icelandverse
Category:
Media Relations
Annual ID:
OS22_PR033M
Award:
2022 Public Relations Merit Award
Agency:
TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client:
We Will Stop Femicide Platform
Title:
Invisible Petitions
Category:
Media Relations
Annual ID:
OS22_PR034M
Award:
2022 Public Relations Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS22_PR073M
Award:
2022 Public Relations Merit Award
Agency:
FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima
Client:
Andea Water
Title:
Awa
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS22_PR074M
Award:
2022 Public Relations Merit Award
Agency:
LLYC / Madrid
Client:
MULTIÓPTICAS
Title:
You are a gamer and don’t know it
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS22_PR075M