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Category
Brand Voice
Annual ID
OS22_PR051M
About the Work
Corona Sunbrew 0.0% is the first nonalcoholic beer with Vitamin D, a product innovation that turned Corona’s brand promise into reality, allowing people to enjoy Sunshine, Anytime. But why have we made such a product? Corona has always encouraged people to enjoy life where they feel most alive: outside, under the sun. However, due to working from home, weather conditions, or the pandemic, society has been inside more than ever before. This sun deprivation saps Corona consumers of their ability to experience true relaxation, and even has physical consequences, including the lack of vitamin D in people’s bodies, essential for strong bones, immune system, and even fighting depression. Today, 1 billion people suffer from vitamin D deficiency, but now Corona Sunbrew offers Sunshine Anytime, with 30% of the recommended daily value of vitamin D in every bottle.
Corona’s goal was to hit 500 million impressions, but Sunbrew surpassed that KPI in only two days; in total, Corona garnered nearly 4.8 billion impressions on the week of launch and sold out 100k liters in just one month in Canada.
In 2022, Corona is projecting to sell 6.7M bottles of Sunbrew in Canada, delivering almost 28,000 extra sunny days. Until the end of the year, Sunbrew will spread even more sunshine, bound to be on shelves in the US, Europe, South America, and Asia.
Maths for 28.000 days:
100% of your daily dose of Vitamin D = 20 min of sunshine
Each bottle has 30% of your daily dose. 0,3 x 20min = 6 min of sunshine
Projected sales: 6.7M bottles.
6.7M x 6 min of sunshine per bottle = 40.2m of sunshine.
1 hour = 60 minutes.
40.2M minutes / 60 = 670.000 Hours of sunshine
1 day = 24 hours
670.000 / 24 = 27.916 = almost 28.000extra days.
Corona’s goal was to hit 500 million impressions, but Sunbrew surpassed that KPI in only two days; in total, Corona garnered nearly 4.8 billion impressions on the week of launch and sold out 100k liters in just one month in Canada.
In 2022, Corona is projecting to sell 6.7M bottles of Sunbrew in Canada, delivering almost 28,000 extra sunny days. Until the end of the year, Sunbrew will spread even more sunshine, bound to be on shelves in the US, Europe, South America, and Asia.
Maths for 28.000 days:
100% of your daily dose of Vitamin D = 20 min of sunshine
Each bottle has 30% of your daily dose. 0,3 x 20min = 6 min of sunshine
Projected sales: 6.7M bottles.
6.7M x 6 min of sunshine per bottle = 40.2m of sunshine.
1 hour = 60 minutes.
40.2M minutes / 60 = 670.000 Hours of sunshine
1 day = 24 hours
670.000 / 24 = 27.916 = almost 28.000extra days.
2022 Awards
Total Points: 3
Merit
Credits
Agency
DAVID / Miami
Production Company
MJZ / Los Angeles
Labhouse
Music / Sound Production Company
Mayflower / New York
Post Production Company
Getty Images / New York
Associate Creative Director
Joana Plautz
Chief Creative Officer
Rafael Donato
Director
Juan Cabral
Director of Photography
Leandro Filloy
Executive Creative Director
Edgard Gianesi
Fernando Pellizzaro
Jean Zamprogno
Executive Producer
Emma Wilcockson
Idalia Deshon
Strategist
Anastasia Lara
Strategy Director
Jon Carlaw
Associate Strategy Director
Matías Candia
Film Art Director
Sera Takata
Joao Viegas
Film Copywriter
Lucas Silva
Jared Schermer
Maud McCaffrey
Global CCO
Pancho Cassis
Idea Art Director
Alexandre Smissen
Idea Copywriter
Rafael Bornacina
President / Executive Producer
David Zander
Account Supervisor
Alicia Talavera
Carolina Foster
Associate Account Executive
Miguel Barriga
Corona Brand Manager Canada
Laura Brown
Corona Innovation Center of Excellence - Canada
Christine Hamilton
Director Global Brands Innovation
Kate Neff
Global COO
Sylvia Panico
Global CSO
Paula Vampre
Global Director Corona Innovation
Meredith Ruskin
Global Director Product Innovation - Nutrition, Health & Wellness
Alexis Klein
Global VP, Corona
Felipe Ambra
Global VP, Innovation
Jonathan Ritter
Global VP, Research & Development
Brad Weaver
Group Account Director
Gabriella Hellbrugge
Head of Account
Luiza Prata Carvalho
Head of Production
Brenda Morrison Fell
Lead Stop Motion Animator
Juan Pablo Zaramella
Managing Director
Ricardo Honegger
Managing Director (Labhouse)
Flora Fernandez Marengo
Managing Director / EP
Yvette Cobarrubias
Music Director
Alexis Estiz
Operational Coordinator
Larissa Cocchiaro
Post Production Producer
Julieta Fernández Castagnino
Production Designer
Carlos Umaña
Senior Business Affairs Manager
Barbara Karalis
Senior Corona Brand Manager Canada
Melisa Bayrav
Senior Director Above Core
Mike Bascom
Senior Director, Corona Content, Comms, & Creative
Chris Jones
Sound Design & Final Mix
Dario Calequi
Sound Design & Mix
Tres Sonido
SVP, Global Brands
Richard Oppy
VFX Supervisor
Rojo
VP Marketing Canada
Andrew Oosterhuis
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