The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Wilmore Funeral Home
Agency: BooneOakley / Charlotte + StarMed Healthcare / Charlotte
Client: StarMed Healthcare Category: Creative Effectiveness / CSR
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia Category: Creative Effectiveness / CSR
Lifebuoy - H for Handwashing
Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore
Client: Unilever Category: Creative Effectiveness / CSR
Digital Birth Registration
Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Creative Effectiveness / CSR
Award:
2022 Creative Effectiveness Merit Award
Agency:
BooneOakley / Charlotte + StarMed Healthcare / Charlotte
Client:
StarMed Healthcare
Title:
Wilmore Funeral Home
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE021M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Leo Burnett Colombia / Bogotá
Client:
Falabella Colombia
Title:
3362 Falabella.com
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE022M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Lowe Lintas / Mumbai + MullenLowe / Singapore
Client:
Unilever
Title:
Lifebuoy - H for Handwashing
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE023M