The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Wilmore Funeral Home
Agency: BooneOakley / Charlotte + StarMed Healthcare / Charlotte
Client: StarMed Healthcare Category: Creative Effectiveness / CSR
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia Category: Creative Effectiveness / CSR
Lifebuoy - H for Handwashing
Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore
Client: Unilever Category: Creative Effectiveness / CSR
Digital Birth Registration
Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Creative Effectiveness / CSR
Project Understood
Agency: FCB / Toronto + Bliss Interactive + Outside Editorial / Toronto + Fuelcontent / Toronto
Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Creative Effectiveness / Consumer / Brand
Invaluable Food
Agency: Leo Burnett / Madrid + Attic Films / Madrid
Client: Madrid Fusion Category: Creative Effectiveness / Consumer / Brand
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Creative Effectiveness / Consumer / Brand
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Creative Effectiveness / Consumer / Brand
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Creative Effectiveness / Consumer / Brand
OREO VAULT
Agency: the community / Miami + OREO / New York
Client: OREO Category: Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Agency:
BooneOakley / Charlotte + StarMed Healthcare / Charlotte
Client:
StarMed Healthcare
Title:
Wilmore Funeral Home
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE021M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Leo Burnett Colombia / Bogotá
Client:
Falabella Colombia
Title:
3362 Falabella.com
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE022M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Lowe Lintas / Mumbai + MullenLowe / Singapore
Client:
Unilever
Title:
Lifebuoy - H for Handwashing
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE023M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Digital Birth Registration
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE024M
Award:
2022 Creative Effectiveness Merit Award
Agency:
FCB / Toronto + Bliss Interactive + Outside Editorial / Toronto + Fuelcontent / Toronto
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS22_CE025M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS22_CE026M
Award:
2022 Creative Effectiveness Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE015M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Leo Burnett / Madrid + Attic Films / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE016M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE017M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Tide
Title:
The Clean Jersey Swap
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE018M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Go For The Handful
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE019M