The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Keep Nature Standing
Agency: Landor & Fitch / Paris
Client: IUCN Save Our Species Category: Branding / Rebranding
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Storytelling
Strangers
Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch
Client: Airbnb Category: Television & VOD / Long Form - Single
Behind the Mac – Greatness
Agency: Apple
Client: Apple Category: Television & VOD / Long Form - Single
Independent Journalism for an Independent Life - Jordan
Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York
Client: The New York Times Category: Television & VOD / Long Form - Single
Out of sight
Agency: Socialclub / Paris + TELESCOPE FILMS / Montreal
Client: GREMM Category: Artist / Brand Collaboration
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Billboards & Transit / Series
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Innovation & Transformation / Innovation in IP & Products
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Innovation & Transformation / Innovation in IP & Products
Reverse Label
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / Corona Category: Brand-Side Initiated & Originated Projects
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Innovation & Transformation / Innovation in Public Relations
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Brand Partnerships
Award:
2022 Design Silver Pencil
Agency:
Landor & Fitch / Paris
Client:
IUCN Save Our Species
Title:
Keep Nature Standing
Category:
Branding / Rebranding
Annual ID:
OS22_DE023S
Award:
2022 Integrated Silver Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Storytelling
Annual ID:
OS22_IG009S
Award:
2022 Film Silver Pencil
Agency:
Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch
Client:
Airbnb
Title:
Strangers
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI014S
Award:
2022 Film Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Behind the Mac – Greatness
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI015S
Award:
2022 Film Silver Pencil
Agency:
Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI016S
Award:
2022 Music & Sound Craft Silver Pencil
Agency:
Socialclub / Paris + TELESCOPE FILMS / Montreal
Client:
GREMM
Title:
Out of sight
Category:
Artist / Brand Collaboration
Annual ID:
OS22_MS009S
Award:
2022 Out of Home Silver Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Billboards & Transit / Series
Annual ID:
OS22_OH014S
Award:
2022 IP & Products Silver Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in IP & Products
Annual ID:
OS22_IP008S
Award:
2022 IP & Products Silver Pencil
Agency:
Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Innovation & Transformation / Innovation in IP & Products
Annual ID:
OS22_IP009S
Award:
2022 Brand-Side / In-House Silver Pencil
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / Corona
Title:
Reverse Label
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS004S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_EX018S
Award:
2022 Public Relations Silver Pencil
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS22_PR015S