The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: Custom / User-Generated Content
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Original Music / Song
This is How We Work Now
Agency: Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client: Upwork Category: Original Music / Song
Save the Survivors
Agency: POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm
Client: Save the Children Category: Sound Editing
La Capitana
Agency: Baron & Baron / New York + Raphael Ajuelos Studios / Los Angeles + Modern Post / New York + North Six / Los Angeles
Client: Dior Category: Sound Editing
ALL PLAYERS TOOL LAB.
Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client: WITH ALS Category: Innovation & Transformation / Innovation in Music & Sound Craft
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Innovation & Transformation / Innovation in Music & Sound Craft
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Music & Sound Craft
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s Category: Sonic Branding / Branded Audio
Did Somebody Say Katy Perry
Agency: McCann / London + String and Tins / London + RadicalMedia
Client: Just Eat Takeaway Category: Sonic Branding / Branded Audio
Figure of speeches
Agency: Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris
Client: Spotify Category: Use of Licensed Music
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Sound Mixing
Together We Rise
Agency: TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client: Singapore Tourism Board Category: Original Music / Score - Short Form
Yours To Take
Agency: Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client: AB InBev / Budweiser Category: Original Music / Score - Short Form
The Troll
Agency: Vapor Music / Toronto + Rethink / Toronto
Client: IKEA Category: Original Music / Score - Short Form
Remember The Why
Agency: Human + Johannes Leonardo / New York + Final Cut / New York + Love Song / Los Angeles
Client: Adidas Category: Original Music / Score - Short Form
Audetorium: Visual Mission Statement
Agency: Woodward Original / Detroit + AUDETORIUM + WRKSHP / Detroit
Client: Audetorium Category: Original Music / Score - Short Form
Award:
2023 Music & Sound Craft Merit Award
Agency:
GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Custom / User-Generated Content
Annual ID:
OS23_MS025M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Original Music / Song
Annual ID:
OS23_MS041M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Original Music / Song
Annual ID:
OS23_MS042M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client:
Upwork
Title:
This is How We Work Now
Category:
Original Music / Song
Annual ID:
OS23_MS043M
Award:
2023 Music & Sound Craft Merit Award
Agency:
POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm
Client:
Save the Children
Title:
Save the Survivors
Category:
Sound Editing
Annual ID:
OS23_MS061M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Baron & Baron / New York + Raphael Ajuelos Studios / Los Angeles + Modern Post / New York + North Six / Los Angeles
Client:
Dior
Title:
La Capitana
Category:
Sound Editing
Annual ID:
OS23_MS062M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + Meta + Love Song + The Mill
Client:
Meta
Title:
Amani
Category:
Sound Editing
Annual ID:
OS23_MS063M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client:
WITH ALS
Title:
ALL PLAYERS TOOL LAB.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS067M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS068M
Award:
2023 Music & Sound Craft Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS069M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Sonic Branding / Branded Audio
Annual ID:
OS23_MS022M
Award:
2023 Music & Sound Craft Merit Award
Agency:
McCann / London + String and Tins / London + RadicalMedia
Client:
Just Eat Takeaway
Title:
Did Somebody Say Katy Perry
Category:
Sonic Branding / Branded Audio
Annual ID:
OS23_MS023M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris
Client:
Spotify
Title:
Figure of speeches
Category:
Use of Licensed Music
Annual ID:
OS23_MS026M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Sound Mixing
Annual ID:
OS23_MS059M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Sound Mixing
Annual ID:
OS23_MS060M
Award:
2023 Music & Sound Craft Merit Award
Agency:
TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client:
Singapore Tourism Board
Title:
Together We Rise
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS036M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client:
AB InBev / Budweiser
Title:
Yours To Take
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS037M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Vapor Music / Toronto + Rethink / Toronto
Client:
IKEA
Title:
The Troll
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS038M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Human + Johannes Leonardo / New York + Final Cut / New York + Love Song / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS039M