The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple Category: Best of Moving Image Craft
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Animation / Series
The Greatest
Agency: Somesuch / Los Angeles & London + Apple / Cupertino
Client: Apple Category: Direction / Single
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client: Burger King Category: Writing / Single
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Writing / Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Writing / Series
Rocky
Agency: neverland creative / London + Selected Works / London + MJZ / London
Client: Ladbrokes Category: Innovation & Transformation / Innovation in Moving Image Craft
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Production Design
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Creative Use of Budget
Hard Knocks
Agency: EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles
Client: Apple Category: Editing / Single
Share the Joy
Agency: Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino
Client: Apple Category: Visual Effects / Single
Rocky
Agency: neverland creative / London + Selected Works / London + MJZ / London
Client: Ladbrokes Category: Visual Effects / Single
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Animation / Series
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Writing / Single
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Casting
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Category: Direction / Series
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Direction / Series
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Category: Cinematography / Series
The Greatest
Agency: Apple / Cupertino + Trim at Cosmo Street
Client: Apple Category: Editing / Single
Rocky
Agency: neverland creative / London + Selected Works / London + MJZ / London
Client: Ladbrokes Category: Cinematography / Single
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple Category: Direction / Single
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Category: Editing / Series
The Freshest - Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Casting
Broken Ones
Agency: Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki
Client: Tommi Laiho Category: Trailers & Teasers
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Writing / Series
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft
The White Lotus - Season 2 Main Title Sequence
Agency: Plains of Yonder / Seattle
Client: HBO Category: Title Sequences
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault Category: Production Design
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Editing / Single
The World is a Gallery
Agency: AMVBBDO / London
Client: Bacardi Bombay Sapphire Category: Cinematography / Single
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Cinematography / Single
Only Protected for a moment
Agency: Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client: Transport Accident Commission Category: Visual Effects / Single
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Animation / Series
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Direction / Single
Rocky
Agency: neverland creative / London + Selected Works / London + MJZ / London + Final Cut / London
Client: Ladbrokes Category: Direction / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Direction / Single
Award:
2023 Moving Image Craft & Production Best of Discipline Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client:
Apple
Title:
Share the Joy
Category:
Best of Moving Image Craft
Annual ID:
OS23_MI000G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Animation / Series
Annual ID:
OS23_MI009G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Somesuch / Los Angeles & London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Direction / Single
Annual ID:
OS23_MI002G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Writing / Single
Annual ID:
OS23_MI003G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Apple / Cupertino + Smuggler / Los Angeles
Client:
Apple
Title:
Escape From The Office
Category:
Writing / Single
Annual ID:
OS23_MI004G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Annual ID:
OS23_MI011G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Series
Annual ID:
OS23_MI005G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Klick Health / Toronto
Client:
PAWS NY
Title:
The Bridge
Category:
Animation / Single
Annual ID:
OS23_MI008G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
neverland creative / London + Selected Works / London + MJZ / London
Client:
Ladbrokes
Title:
Rocky
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI013G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Uncommon Creative Studio / London + Pulse Films / London
Client:
B&Q
Title:
Flip
Category:
Production Design
Annual ID:
OS23_MI007G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Creative Use of Budget
Annual ID:
OS23_MI012G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles
Client:
Apple
Title:
Hard Knocks
Category:
Editing / Single
Annual ID:
OS23_MI006G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino
Client:
Apple
Title:
Share the Joy
Category:
Visual Effects / Single
Annual ID:
OS23_MI001G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
neverland creative / London + Selected Works / London + MJZ / London
Client:
Ladbrokes
Title:
Rocky
Category:
Visual Effects / Single
Annual ID:
OS23_MI010G
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Animation / Series
Annual ID:
OS23_MI022S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Direction / Single
Annual ID:
OS23_MI014S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Single
Annual ID:
OS23_MI017S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Casting
Annual ID:
OS23_MI024S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Garbergs / Stockholm
Client:
St1
Title:
Nothing More to Say
Category:
Casting
Annual ID:
OS23_MI025S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Have a Word
Category:
Casting
Annual ID:
OS23_MI026S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA
Title:
Until Then
Category:
Direction / Series
Annual ID:
OS23_MI015S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Direction / Series
Annual ID:
OS23_MI016S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA
Title:
Until Then
Category:
Cinematography / Series
Annual ID:
OS23_MI021S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Apple / Cupertino + Trim at Cosmo Street
Client:
Apple
Title:
The Greatest
Category:
Editing / Single
Annual ID:
OS23_MI018S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
neverland creative / London + Selected Works / London + MJZ / London
Client:
Ladbrokes
Title:
Rocky
Category:
Cinematography / Single
Annual ID:
OS23_MI019S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Rethink + IKEA
Client:
IKEA
Title:
The Troll
Category:
Cinematography / Single
Annual ID:
OS23_MI020S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Visual Effects / Single
Annual ID:
OS23_MI023S
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client:
Apple
Title:
Share the Joy
Category:
Direction / Single
Annual ID:
OS23_MI027B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA
Title:
Until Then
Category:
Editing / Series
Annual ID:
OS23_MI030B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
L&K Saatchi & Saatchi / Mumbai
Client:
Zepto
Title:
Indian Stretchable Time
Category:
Casting
Annual ID:
OS23_MI038B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Casting
Annual ID:
OS23_MI039B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client:
J&B
Title:
She
Category:
Casting
Annual ID:
OS23_MI040B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Clap
Category:
Casting
Annual ID:
OS23_MI041B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Apple
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Casting
Annual ID:
OS23_MI042B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki
Client:
Tommi Laiho
Title:
Broken Ones
Category:
Trailers & Teasers
Annual ID:
OS23_MI044B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Writing / Series
Annual ID:
OS23_MI028B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI045B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Plains of Yonder / Seattle
Client:
HBO
Title:
The White Lotus - Season 2 Main Title Sequence
Category:
Title Sequences
Annual ID:
OS23_MI043B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Expedia + Anomaly
Client:
Expedia
Title:
Glimpses
Category:
Cinematography / Series
Annual ID:
OS23_MI034B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client:
Renault
Title:
The Store
Category:
Production Design
Annual ID:
OS23_MI035B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Editing / Single
Annual ID:
OS23_MI029B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
AMVBBDO / London
Client:
Bacardi Bombay Sapphire
Title:
The World is a Gallery
Category:
Cinematography / Single
Annual ID:
OS23_MI031B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Park Pictures LLC / New York
Client:
Apple
Title:
Chase
Category:
Cinematography / Single
Annual ID:
OS23_MI032B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Cinematography / Single
Annual ID:
OS23_MI033B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client:
Transport Accident Commission
Title:
Only Protected for a moment
Category:
Visual Effects / Single
Annual ID:
OS23_MI036B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Rethink + IKEA
Client:
IKEA
Title:
The Troll
Category:
Visual Effects / Single
Annual ID:
OS23_MI037B
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Animation / Series
Annual ID:
OS23_MI106M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Direction / Single
Annual ID:
OS23_MI046M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
neverland creative / London + Selected Works / London + MJZ / London + Final Cut / London
Client:
Ladbrokes
Title:
Rocky
Category:
Direction / Single
Annual ID:
OS23_MI047M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Direction / Single
Annual ID:
OS23_MI048M
