The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sugar kids
Agency: VMLY&R HEALTH / Madrid
Client: Spanish Ministry of Consumer Affairs Category: Out of Home
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs Category: Public Relations
Sobercoins
Agency: Happiness / an FCB alliance / Brussels
Client: City of Balen Category: Public Relations
Reduce the Ride
Agency: Happiness / an FCB alliance / Brussels
Client: D'Ieteren / Husk Category: Public Relations
ReclaimYourName.dic
Agency: Citizen Relations / Toronto
Client: Elimin8Hate Category: Public Relations
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Design / Packaging
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Unforgettable Moments
Agency: The Leith Agency / Edinburgh
Client: Head For Change Category: Craft / Art Direction
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Craft / Art Direction
Pets of War
Agency: Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok
Client: Four Paws Category: Craft / Art Direction
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Craft / Art Direction
Award:
2023 Health & Wellness Merit Award
Agency:
VMLY&R HEALTH / Madrid
Client:
Spanish Ministry of Consumer Affairs
Title:
Sugar kids
Category:
Out of Home
Annual ID:
OS23_HW076M
Award:
2023 Health & Wellness Merit Award
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
Consent Labs
Title:
Classify Consent
Category:
Public Relations
Annual ID:
OS23_HW077M
Award:
2023 Health & Wellness Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
City of Balen
Title:
Sobercoins
Category:
Public Relations
Annual ID:
OS23_HW078M
Award:
2023 Health & Wellness Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
D'Ieteren / Husk
Title:
Reduce the Ride
Category:
Public Relations
Annual ID:
OS23_HW079M
Award:
2023 Health & Wellness Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
LALCEC
Title:
The Postponed Day
Category:
Public Relations
Annual ID:
OS23_HW080M
Award:
2023 Health & Wellness Merit Award
Agency:
HOY by Havas / Argentina
Client:
ALMA
Title:
I Don't Remember
Category:
Public Relations
Annual ID:
OS23_HW081M
Award:
2023 Health & Wellness Merit Award
Agency:
Citizen Relations / Toronto
Client:
Elimin8Hate
Title:
ReclaimYourName.dic
Category:
Public Relations
Annual ID:
OS23_HW082M
Award:
2023 Health & Wellness Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Design / Packaging
Annual ID:
OS23_HW048M
Award:
2023 Health & Wellness Merit Award
Agency:
Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Design / Packaging
Annual ID:
OS23_HW049M
Award:
2023 Health & Wellness Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_HW087M
Award:
2023 Health & Wellness Merit Award
Agency:
The Leith Agency / Edinburgh
Client:
Head For Change
Title:
Unforgettable Moments
Category:
Craft / Art Direction
Annual ID:
OS23_HW088M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Craft / Art Direction
Annual ID:
OS23_HW089M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok
Client:
Four Paws
Title:
Pets of War
Category:
Craft / Art Direction
Annual ID:
OS23_HW090M