The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unbranded Menu
Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client: McDonald's Category: Digital & Online / Gaming
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Digital & Online / Gaming
Doritos Crunch Cancellation
Agency: TBWA\ESPAÑA / Madrid
Client: PepsiCo Category: Digital & Online / Gaming
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Digital & Online / Gaming
Resilience Road
Agency: Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney
Client: Suncorp Insurance Category: Integrated Campaign
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Integrated Campaign
Not Delivered
Agency: OKTO / Stockholm + Slutet är nära / Stockholm
Client: Sweden for UNHCR Category: Integrated Campaign
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client: Heineken Category: Integrated Campaign
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken Category: Integrated Campaign
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client: Amazon Books Category: Integrated Campaign
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Integrated Campaign
Violet Month
Agency: Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo
Client: Avon Category: Integrated Campaign
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Integrated Campaign
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client: Fondation Émergence Category: Integrated Campaign
Junk Sleep
Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client: Mattress Firm Category: Integrated Campaign
Power Your Holidays
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc. Category: Integrated Campaign
Tide Lucky Jersey
Agency: Saatchi & Saatchi
Client: Procter & Gamble - Tide Category: Integrated Campaign
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Integrated Campaign
Heinz LVII Meanz 57
Agency: Rethink + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz Category: Integrated Campaign
WOMAN Corp
Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client: ERA Coalition Category: Integrated Campaign
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Integrated Campaign
SEE HER GREATNESS
Agency: Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago
Client: Buick Category: Integrated Campaign
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Integrated Campaign
Battle at Home Screen
Agency: Omelet / Los Angeles + Lime Studios + Impossible Objects
Client: Google Play Category: Craft / VFX & Animation
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Craft / Illustration
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Illustration
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland Category: Brand Partnerships
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix Category: Brand Partnerships
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Brand Partnerships
Delivered to your door
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's France Category: Billboards & Transit / Series
Escape: PAIN / FUCK / HELL / HELP
Agency: Ogilvy Germany
Client: German Rail Category: Billboards & Transit / Series
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Billboards & Transit / Series
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Billboards & Transit / Series
10 Years of Fun
Agency: DAVID / Madrid + MyGosh / London + KING / London
Client: Activision Category: Billboards & Transit / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Series
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Out of Home / P.O.P. & In-Store
The Real Self Checkout
Agency: Havas / London + Havas Studios / London
Client: ASDA / Breast Cancer Now / CoppaFeel! Category: Out of Home / P.O.P. & In-Store
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King Category: Out of Home / P.O.P. & In-Store
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm
Client: Ronald McDonald House Charities Sweden Category: Metaverse
NAVerse
Agency: Havas Play / Puteaux + Narcotics Anonymous / Paris
Client: Narcotiques Anonymes Category: Metaverse
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Metaverse
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken Category: Metaverse
Breathcalypse by Listerine
Agency: Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client: Listerine Category: Metaverse
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client:
McDonald's
Title:
Unbranded Menu
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM082M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM083M
Award:
2023 Direct Marketing Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
PepsiCo
Title:
Doritos Crunch Cancellation
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM084M
Award:
2023 Direct Marketing Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM085M
Award:
2023 Integrated Merit Award
Agency:
Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney
Client:
Suncorp Insurance
Title:
Resilience Road
Category:
Integrated Campaign
Annual ID:
OS23_IG024M
Award:
2023 Integrated Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Integrated Campaign
Annual ID:
OS23_IG025M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Integrated Campaign
Annual ID:
OS23_IG026M
Award:
2023 Integrated Merit Award
Agency:
OKTO / Stockholm + Slutet är nära / Stockholm
Client:
Sweden for UNHCR
Title:
Not Delivered
Category:
Integrated Campaign
Annual ID:
OS23_IG027M
Award:
2023 Integrated Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client:
Heineken
Title:
The Closer
Category:
Integrated Campaign
Annual ID:
OS23_IG028M
Award:
2023 Integrated Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Integrated Campaign
Annual ID:
OS23_IG029M
Award:
2023 Integrated Merit Award
Agency:
Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Integrated Campaign
Annual ID:
OS23_IG030M
Award:
2023 Integrated Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Integrated Campaign
Annual ID:
OS23_IG031M
Award:
2023 Integrated Merit Award
Agency:
Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo
Client:
Avon
Title:
Violet Month
Category:
Integrated Campaign
Annual ID:
OS23_IG032M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Integrated Campaign
Annual ID:
OS23_IG033M
Award:
2023 Integrated Merit Award
Agency:
Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client:
Fondation Émergence
Title:
The 54-Second Watch
Category:
Integrated Campaign
Annual ID:
OS23_IG034M
Award:
2023 Integrated Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Integrated Campaign
Annual ID:
OS23_IG035M
Award:
2023 Integrated Merit Award
Agency:
Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Integrated Campaign
Annual ID:
OS23_IG036M
Award:
2023 Integrated Merit Award
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Integrated Campaign
Annual ID:
OS23_IG037M
Award:
2023 Integrated Merit Award
Agency:
Orchard / Brooklyn
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays
Category:
Integrated Campaign
Annual ID:
OS23_IG038M
Award:
2023 Integrated Merit Award
Agency:
Saatchi & Saatchi
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Annual ID:
OS23_IG039M
Award:
2023 Integrated Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Integrated Campaign
Annual ID:
OS23_IG040M
Award:
2023 Integrated Merit Award
Agency:
Rethink + Kraft Heinz + Zeno Group / Toronto
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Annual ID:
OS23_IG041M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client:
ERA Coalition
Title:
WOMAN Corp
Category:
Integrated Campaign
Annual ID:
OS23_IG042M
Award:
2023 Integrated Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Integrated Campaign
Annual ID:
OS23_IG043M
Award:
2023 Integrated Merit Award
Agency:
Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago
Client:
Buick
Title:
SEE HER GREATNESS
Category:
Integrated Campaign
Annual ID:
OS23_IG044M
Award:
2023 Integrated Merit Award
Agency:
Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Integrated Campaign
Annual ID:
OS23_IG045M
Award:
2023 Integrated Merit Award
Agency:
R/GA US
Client:
Procter & Gamble
Title:
The Name
Category:
Integrated Campaign
Annual ID:
OS23_IG046M
Award:
2023 Gaming Merit Award
Agency:
Omelet / Los Angeles + Lime Studios + Impossible Objects
Client:
Google Play
Title:
Battle at Home Screen
Category:
Craft / VFX & Animation
Annual ID:
OS23_GA034M
Award:
2023 Out of Home Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Illustration
Annual ID:
OS23_OH090M
Award:
2023 Out of Home Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Illustration
Annual ID:
OS23_OH091M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_SM108M
Award:
2023 Social Media Merit Award
Agency:
NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Annual ID:
OS23_SM109M
Award:
2023 Social Media Merit Award
Agency:
Wunderman Thompson / São Paulo + Netflix
Client:
Netflix
Title:
Netflix's Heart Beats TunTum
Category:
Brand Partnerships
Annual ID:
OS23_SM110M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Brand Partnerships
Annual ID:
OS23_SM111M
Award:
2023 Out of Home Merit Award
Agency:
Steve / Paris
Client:
World Vision
Title:
Unshowable
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH048M
Award:
2023 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's France
Title:
Delivered to your door
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH049M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: PAIN / FUCK / HELL / HELP
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH050M
Award:
2023 Out of Home Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH051M
Award:
2023 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + MG OMD / London
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH052M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + MyGosh / London + KING / London
Client:
Activision
Title:
10 Years of Fun
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH053M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH054M
Award:
2023 Direct Marketing Merit Award
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS23_DM062M
Award:
2023 Direct Marketing Merit Award
Agency:
Havas / London + Havas Studios / London
Client:
ASDA / Breast Cancer Now / CoppaFeel!
Title:
The Real Self Checkout
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS23_DM063M
Award:
2023 Direct Marketing Merit Award
Agency:
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS23_DM064M
Award:
2023 Experiential & Immersive Merit Award
Agency:
MullenLowe / Singapore
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Metaverse
Annual ID:
OS23_EX057M
Award:
2023 Experiential & Immersive Merit Award
Agency:
NORD DDB / Stockholm
Client:
Ronald McDonald House Charities Sweden
Title:
Ronald McDonald House Roblox
Category:
Metaverse
Annual ID:
OS23_EX058M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Havas Play / Puteaux + Narcotics Anonymous / Paris
Client:
Narcotiques Anonymes
Title:
NAVerse
Category:
Metaverse
Annual ID:
OS23_EX059M
Award:
2023 Experiential & Immersive Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Metaverse
Annual ID:
OS23_EX060M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Metaverse
Annual ID:
OS23_EX061M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client:
Listerine
Title:
Breathcalypse by Listerine
Category:
Metaverse
Annual ID:
OS23_EX062M
