The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
THE YEAR OF THE ARMPIT
Agency: Leo Burnett / Madrid
Client: OLD SPICE Category: Craft / Illustration
Cup Noodles Infinite LOOP
Agency: Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo
Client: Nissin / Cup Noodles Category: Craft / Illustration
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association Category: Craft / Illustration
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Illustration
A gift（donkey meat）from XiangYe
Agency: 33 and Branding / Beijing
Client: XiangYe Category: Brand Identity / System
China Climate Action Week
Agency: another design / Guangzhou
Client: WWF Beijing Office Category: Brand Identity / System
GDC Award 30 Years
Agency: LiaoDesign / ShenZhen
Client: GDC Award Category: Brand Identity / System
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Brand Identity / System
Quality through generations
Agency: ANTI / Hamar + Nesje / Molde
Client: Nesje Category: Brand Identity / System
NRK Visual identity
Agency: ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague
Client: NRK (Norwegian Broadcasting Cooperation) Category: Brand Identity / System
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Brand Identity / System
DYICTA Logo Design
Agency: FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg
Client: Digital Youth ICT Academy Category: Brand Identity / System
Defy
Agency: DDB Canada
Client: Association of Registered Graphic Designers (RGD) Category: Brand Identity / System
Rock and Roll Hall of Fame
Agency: Base Design / New York
Client: Rock and Roll Hall of Fame Category: Brand Identity / System
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Brand Identity / System
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Posters / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Posters / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Posters / Series
I Will Always Be Me
Agency: VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Editorial / Digital Publications
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Typography / Typeface Design
Think About the Brain
Agency: NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client: The Swedish Brain Foundation Category: Typography / Typeface Design
Art on 158-Meter Ice
Agency: BLACKBOW / Beijing
Client: Olympic Winter Games Beijing 2022 Category: Out of Home / Brand Installations
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Out of Home / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Out of Home / Brand Installations
Turnstile Turbines
Agency: Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client: Iberdrola Category: Out of Home / Brand Installations
Crimea 5 am
Agency: ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv
Client: Ukrainian Institute Category: Out of Home / Brand Installations
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Out of Home / Brand Installations
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Out of Home / Brand Installations
Plastic Free Future Mart
Agency: Droga5 / New York + Enter + Pink Sparrow
Client: Molson Coors Category: Out of Home / Brand Installations
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Out of Home / Brand Installations
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Animation
Be More Triangle
Agency: Bulletproof / London + Mondelez International / Zurich
Client: Toblerone Category: Packaging / Mass-market
Quilmes Coincidencies World Cup can
Agency: draftLine BUE / Buenos Aires + AB InBev
Client: Quilmes Category: Packaging / Mass-market
Apple Watch Ultra Packaging
Agency: Apple / Cupertino
Client: Apple Category: Packaging / Mass-market
Solar Beehive
Agency: INNOCEAN / Seoul + Hanwha / Seoul + PLANIT PRODUCTION / Seoul
Client: Hanwha Category: Innovation & Transformation / Innovation in Design
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia Category: Innovation & Transformation / Innovation in Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Design
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Design
Intoxicating Sounds Posters
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo
Client: Japan Philharmonic Orchestra Category: Craft / Photography
Shared Safety
Agency: Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client: Hoban Construction + Pluxity Category: Digital Design
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Digital Design
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital Design
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Digital Design
Award:
2023 Design Merit Award
Agency:
Leo Burnett / Madrid
Client:
OLD SPICE
Title:
THE YEAR OF THE ARMPIT
Category:
Craft / Illustration
Annual ID:
OS23_DE179M
Award:
2023 Design Merit Award
Agency:
Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo
Client:
Nissin / Cup Noodles
Title:
Cup Noodles Infinite LOOP
Category:
Craft / Illustration
Annual ID:
OS23_DE180M
Award:
2023 Design Merit Award
Agency:
Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Craft / Illustration
Annual ID:
OS23_DE181M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Illustration
Annual ID:
OS23_DE182M
Award:
2023 Design Merit Award
Agency:
33 and Branding / Beijing
Client:
XiangYe
Title:
A gift（donkey meat）from XiangYe
Category:
Brand Identity / System
Annual ID:
OS23_DE069M
Award:
2023 Design Merit Award
Agency:
another design / Guangzhou
Client:
WWF Beijing Office
Title:
China Climate Action Week
Category:
Brand Identity / System
Annual ID:
OS23_DE070M
Award:
2023 Design Merit Award
Agency:
L3branding / Beijing
Client:
AYAts
Title:
AYAts
Category:
Brand Identity / System
Annual ID:
OS23_DE071M
Award:
2023 Design Merit Award
Agency:
LiaoDesign / ShenZhen
Client:
GDC Award
Title:
GDC Award 30 Years
Category:
Brand Identity / System
Annual ID:
OS23_DE072M
Award:
2023 Design Merit Award
Agency:
F&B Happy / Gothenburg
Client:
By Wind
Title:
By Wind
Category:
Brand Identity / System
Annual ID:
OS23_DE073M
Award:
2023 Design Merit Award
Agency:
büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Brand Identity / System
Annual ID:
OS23_DE074M
Award:
2023 Design Merit Award
Agency:
ANTI / Hamar + Nesje / Molde
Client:
Nesje
Title:
Quality through generations
Category:
Brand Identity / System
Annual ID:
OS23_DE075M
Award:
2023 Design Merit Award
Agency:
ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague
Client:
NRK (Norwegian Broadcasting Cooperation)
Title:
NRK Visual identity
Category:
Brand Identity / System
Annual ID:
OS23_DE076M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Brand Identity / System
Annual ID:
OS23_DE077M
Award:
2023 Design Merit Award
Agency:
FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg
Client:
Digital Youth ICT Academy
Title:
DYICTA Logo Design
Category:
Brand Identity / System
Annual ID:
OS23_DE078M
Award:
2023 Design Merit Award
Agency:
DDB Canada
Client:
Association of Registered Graphic Designers (RGD)
Title:
Defy
Category:
Brand Identity / System
Annual ID:
OS23_DE079M
Award:
2023 Design Merit Award
Agency:
Base Design / New York
Client:
Rock and Roll Hall of Fame
Title:
Rock and Roll Hall of Fame
Category:
Brand Identity / System
Annual ID:
OS23_DE080M
Award:
2023 Design Merit Award
Agency:
COLLINS / New York City
Client:
Freeform
Title:
Freeform
Category:
Brand Identity / System
Annual ID:
OS23_DE081M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Brand Identity / System
Annual ID:
OS23_DE082M
Award:
2023 Design Merit Award
Agency:
GOO CHOKI PAR / Tokyo
Client:
Toppan Inc.
Title:
MASQUERADER
Category:
Posters / Series
Annual ID:
OS23_DE136M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Posters / Series
Annual ID:
OS23_DE137M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Posters / Series
Annual ID:
OS23_DE138M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Posters / Series
Annual ID:
OS23_DE139M
Award:
2023 Design Merit Award
Agency:
VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Editorial / Digital Publications
Annual ID:
OS23_DE098M
Award:
2023 Design Merit Award
Agency:
büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Typography / Typeface Design
Annual ID:
OS23_DE099M
Award:
2023 Design Merit Award
Agency:
NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client:
The Swedish Brain Foundation
Title:
Think About the Brain
Category:
Typography / Typeface Design
Annual ID:
OS23_DE100M
Award:
2023 Design Merit Award
Agency:
BLACKBOW / Beijing
Client:
Olympic Winter Games Beijing 2022
Title:
Art on 158-Meter Ice
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE146M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE147M
Award:
2023 Design Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE148M
Award:
2023 Design Merit Award
Agency:
Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE149M
Award:
2023 Design Merit Award
Agency:
ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv
Client:
Ukrainian Institute
Title:
Crimea 5 am
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE150M
Award:
2023 Design Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE151M
Award:
2023 Design Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE152M
Award:
2023 Design Merit Award
Agency:
Droga5 / New York + Enter + Pink Sparrow
Client:
Molson Coors
Title:
Plastic Free Future Mart
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE153M
Award:
2023 Design Merit Award
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE154M
Award:
2023 Design Merit Award
Agency:
NOMINT
Client:
WWF
Title:
A Flammable Planet
Category:
Craft / Animation
Annual ID:
OS23_DE189M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Animation
Annual ID:
OS23_DE190M
Award:
2023 Design Merit Award
Agency:
Bulletproof / London + Mondelez International / Zurich
Client:
Toblerone
Title:
Be More Triangle
Category:
Packaging / Mass-market
Annual ID:
OS23_DE119M
Award:
2023 Design Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev
Client:
Quilmes
Title:
Quilmes Coincidencies World Cup can
Category:
Packaging / Mass-market
Annual ID:
OS23_DE120M
Award:
2023 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Ultra Packaging
Category:
Packaging / Mass-market
Annual ID:
OS23_DE121M
Award:
2023 Design Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + PLANIT PRODUCTION / Seoul
Client:
Hanwha
Title:
Solar Beehive
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE191M
Award:
2023 Design Merit Award
Agency:
Wunderman Thompson / Bogotá
Client:
Operation Smile Colombia
Title:
Palate Care Dispenser
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE192M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE193M
Award:
2023 Design Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE194M
Award:
2023 Design Merit Award
Agency:
SHA inc. / Tokyo
Client:
Universal Music LLC
Title:
Rockin' Beats
Category:
Craft / Photography
Annual ID:
OS23_DE183M
Award:
2023 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
Intoxicating Sounds Posters
Category:
Craft / Photography
Annual ID:
OS23_DE184M
Award:
2023 Design Merit Award
Agency:
Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client:
Hoban Construction + Pluxity
Title:
Shared Safety
Category:
Digital Design
Annual ID:
OS23_DE129M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Go
Category:
Digital Design
Annual ID:
OS23_DE130M
Award:
2023 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Digital Design
Annual ID:
OS23_DE131M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital Design
Annual ID:
OS23_DE132M
Award:
2023 Design Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Digital Design
Annual ID:
OS23_DE133M
