The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Craft / Use of Technology
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Craft / Use of Visuals
ANTIQUE GIFS
Agency: Serviceplan Suisse AG / Zürich
Client: VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz) Category: Craft / Use of Visuals
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Craft / Use of Visuals
Award:
2023 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
Nestlé
Title:
The milkmAId
Category:
Craft / Use of Technology
Annual ID:
OS23_SM116M
Award:
2023 Social Media Merit Award
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Annual ID:
OS23_SM117M
Award:
2023 Social Media Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
A Holiday Classic Returns
Category:
Craft / Writing
Annual ID:
OS23_SM112M
Award:
2023 Social Media Merit Award
Agency:
Manifiesto
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM113M
Award:
2023 Social Media Merit Award
Agency:
Serviceplan Suisse AG / Zürich
Client:
VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz)
Title:
ANTIQUE GIFS
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM114M