The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
A gift（donkey meat）from XiangYe
Agency: 33 and Branding / Beijing
Client: XiangYe Category: Brand Identity / System
China Climate Action Week
Agency: another design / Guangzhou
Client: WWF Beijing Office Category: Brand Identity / System
GDC Award 30 Years
Agency: LiaoDesign / ShenZhen
Client: GDC Award Category: Brand Identity / System
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Brand Identity / System
Quality through generations
Agency: ANTI / Hamar + Nesje / Molde
Client: Nesje Category: Brand Identity / System
NRK Visual identity
Agency: ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague
Client: NRK (Norwegian Broadcasting Cooperation) Category: Brand Identity / System
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Brand Identity / System
DYICTA Logo Design
Agency: FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg
Client: Digital Youth ICT Academy Category: Brand Identity / System
Defy
Agency: DDB Canada
Client: Association of Registered Graphic Designers (RGD) Category: Brand Identity / System
Rock and Roll Hall of Fame
Agency: Base Design / New York
Client: Rock and Roll Hall of Fame Category: Brand Identity / System
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Brand Identity / System
Nanjing Red Mountain Zoological Forest Park
Agency: T-Change Design Studio / Nanjing + Red Mountain Ecocreation / Nanjing
Client: Nanjing Red Mountain Zoological Forest Park Category: Brand Identity / Logo
Quality through generations
Agency: ANTI / Hamar + Nesje / Molde
Client: Nesje Category: Brand Identity / Logo
NN North Sea Jazz Festival
Agency: Studio Dumbar/DEPT / Rotterdam
Client: Mojo Concerts Category: Brand Identity / Rebranding
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Brand Identity / Rebranding
Be More Triangle
Agency: Bulletproof / London + Mondelez International / Zurich
Client: Toblerone Category: Brand Identity / Rebranding
NRK Visual identity
Agency: ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague
Client: NRK (Norwegian Broadcasting Cooperation) Category: Brand Identity / Rebranding
Minecraft
Agency: Bold Scandinavia / NoA / Stockholm + Mojang Studios / Stockholm + Bsmart / Stockholm + Canada Type / Toronto
Client: Minecraft Category: Brand Identity / Rebranding
DYICTA Logo Design
Agency: FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg
Client: Digital Youth ICT Academy Category: Brand Identity / Rebranding
The Candual
Agency: TBWA\Switzerland AG / Zurich
Client: IKEA Switzerland Category: Brand Identity / Single Item
Immortal Membership
Agency: Broken Heart Love Affair / Toronto + Lifelong Crush / Toronto + Royal Ontario Museum / Toronto + Sparks Productions / Toronto
Client: Royal Ontario Museum Category: Brand Identity / Single Item
Award:
2023 Design Merit Award
Agency:
33 and Branding / Beijing
Client:
XiangYe
Title:
A gift（donkey meat）from XiangYe
Category:
Brand Identity / System
Annual ID:
OS23_DE069M
Award:
2023 Design Merit Award
Agency:
another design / Guangzhou
Client:
WWF Beijing Office
Title:
China Climate Action Week
Category:
Brand Identity / System
Annual ID:
OS23_DE070M
Award:
2023 Design Merit Award
Agency:
L3branding / Beijing
Client:
AYAts
Title:
AYAts
Category:
Brand Identity / System
Annual ID:
OS23_DE071M
Award:
2023 Design Merit Award
Agency:
LiaoDesign / ShenZhen
Client:
GDC Award
Title:
GDC Award 30 Years
Category:
Brand Identity / System
Annual ID:
OS23_DE072M
Award:
2023 Design Merit Award
Agency:
F&B Happy / Gothenburg
Client:
By Wind
Title:
By Wind
Category:
Brand Identity / System
Annual ID:
OS23_DE073M
Award:
2023 Design Merit Award
Agency:
büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Brand Identity / System
Annual ID:
OS23_DE074M
Award:
2023 Design Merit Award
Agency:
ANTI / Hamar + Nesje / Molde
Client:
Nesje
Title:
Quality through generations
Category:
Brand Identity / System
Annual ID:
OS23_DE075M
Award:
2023 Design Merit Award
Agency:
ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague
Client:
NRK (Norwegian Broadcasting Cooperation)
Title:
NRK Visual identity
Category:
Brand Identity / System
Annual ID:
OS23_DE076M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Brand Identity / System
Annual ID:
OS23_DE077M
Award:
2023 Design Merit Award
Agency:
FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg
Client:
Digital Youth ICT Academy
Title:
DYICTA Logo Design
Category:
Brand Identity / System
Annual ID:
OS23_DE078M
Award:
2023 Design Merit Award
Agency:
DDB Canada
Client:
Association of Registered Graphic Designers (RGD)
Title:
Defy
Category:
Brand Identity / System
Annual ID:
OS23_DE079M
Award:
2023 Design Merit Award
Agency:
Base Design / New York
Client:
Rock and Roll Hall of Fame
Title:
Rock and Roll Hall of Fame
Category:
Brand Identity / System
Annual ID:
OS23_DE080M
Award:
2023 Design Merit Award
Agency:
COLLINS / New York City
Client:
Freeform
Title:
Freeform
Category:
Brand Identity / System
Annual ID:
OS23_DE081M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Brand Identity / System
Annual ID:
OS23_DE082M
Award:
2023 Design Merit Award
Agency:
T-Change Design Studio / Nanjing + Red Mountain Ecocreation / Nanjing
Client:
Nanjing Red Mountain Zoological Forest Park
Title:
Nanjing Red Mountain Zoological Forest Park
Category:
Brand Identity / Logo
Annual ID:
OS23_DE064M
Award:
2023 Design Merit Award
Agency:
ANTI / Hamar + Nesje / Molde
Client:
Nesje
Title:
Quality through generations
Category:
Brand Identity / Logo
Annual ID:
OS23_DE065M
Award:
2023 Design Merit Award
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Brand Identity / Logo
Annual ID:
OS23_DE066M
Award:
2023 Design Merit Award
Agency:
Studio Dumbar/DEPT / Rotterdam
Client:
Mojo Concerts
Title:
NN North Sea Jazz Festival
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE083M
Award:
2023 Design Merit Award
Agency:
DAVID / Madrid + Pickle Music / Madrid
Client:
DAVID
Title:
DAVID New ID
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE084M
Award:
2023 Design Merit Award
Agency:
Bulletproof / London + Mondelez International / Zurich
Client:
Toblerone
Title:
Be More Triangle
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE085M
Award:
2023 Design Merit Award
Agency:
ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague
Client:
NRK (Norwegian Broadcasting Cooperation)
Title:
NRK Visual identity
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE086M
Award:
2023 Design Merit Award
Agency:
Bold Scandinavia / NoA / Stockholm + Mojang Studios / Stockholm + Bsmart / Stockholm + Canada Type / Toronto
Client:
Minecraft
Title:
Minecraft
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE087M
Award:
2023 Design Merit Award
Agency:
FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg
Client:
Digital Youth ICT Academy
Title:
DYICTA Logo Design
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE088M
Award:
2023 Design Merit Award
Agency:
COLLINS / New York City
Client:
Freeform
Title:
Freeform
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE089M
Award:
2023 Design Merit Award
Agency:
TBWA\Switzerland AG / Zurich
Client:
IKEA Switzerland
Title:
The Candual
Category:
Brand Identity / Single Item
Annual ID:
OS23_DE067M